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About the Role
Flo is seeking an ambitious, creative, and growth-driven Integrated Campaign Manager to lead their commercial push into Perimenopause. This role will build category leadership and drive growth in a competitive landscape, establishing Flo as a trusted leader through culturally resonant, insight-led campaigns.
Responsibilities
- Plan and execute integrated campaigns that drive Flo's brand equity & commercial growth in the perimenopause category — from positioning and creative development through launch, asset production, and performance review.
- Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure every campaign lands with consistency and reach.
- Own the campaign calendar, prioritizing high-impact cultural and category moments (e.g. Menopause Awareness Month) and competitive timing.
- Identify new channel and partnership opportunities to build reach and credibility in the category — e.g. brand partnerships, category-specific media, podcasts.
- Manage campaign budgets and prove commercial impact, working closely with Analytics to track installs and revenue and prioritize investment in what drives measurable results.
Requirements
- 4+ years' experience planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review.
- Experience launching or scaling a commercial product/category push in a competitive market, with a sharp read on cultural moments worth activating around.
- Strong cross-functional experience (Creative, Product Marketing, Growth, Social Growth, PR & UA), confidently managing creative production, internal/external teams, and multiple stakeholders.
- Analytical mindset — track record of measuring campaign performance and managing budgets for efficient, high-impact execution.
- Strong understanding of women's health audiences, ideally with exposure to the perimenopause/menopause category and its competitive landscape.
- Experience marketing to 35+ women or to life-stage-specific audiences (e.g.new parents, midlife consumers), either within or outside of health/wellness.
- Background in categories with a high credibility or trust bar (e.g. healthtech, femtech, finance, insurance).
- Experience in the US market specifically.
Skills
- Campaign Management
- Multi-channel Marketing
- Brand Marketing
- Commercial Strategy
- Cross-functional Collaboration
- Creative Production Management
- Budget Management
- Performance Analysis
- Women's Health Audience Understanding
- Perimenopause/Menopause Category Knowledge
- Partnership Development
- Channel Identification
Location
- Hybrid
Work Type
- Fixed-term contract
- Hybrid
Experience Level
- 4+ years
Salary/Compensations
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
Benefits
- Paid holiday
- Sick leave
- Female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family
- Health perks
- Pension perks
- Wellbeing perks
About the Company
- Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health.
- Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024.
- With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale.
- We’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
- We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
- You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
Equal Opportunity
- Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else.
- We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.