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About the Role
Resident Advisor (RA) is seeking a Growth Marketing Lead to own the B2C growth engine, focusing on increasing user discovery of electronic music events and driving ticket purchases. This hands-on role reports directly to the Chief Growth Officer and involves defining and executing the growth strategy, managing acquisition, activation, conversion, and retention across all RA platforms.
Responsibilities
- Own the B2C growth strategy, aligning resources to the channels and initiatives with the highest demonstrated return.
- Design and run a continuous experimentation programme across channels.
- Maintain a documented backlog and a clear record of what worked, what did not and what was learned.
- Build a culture of disciplined testing, measurement and iteration.
- Own the acquisition and conversion funnel, from paid media, SEO, AEO and organic channels through to onboarding and first ticket purchase.
- Manage the paid media budget and freelance relationships.
- Grow RA Guide usage and drive adoption of our consumer app.
- Develop creative, low-cost growth strategies that fit RA's culture.
- Identify funnel opportunities, size their potential impact and turn insights into prioritised action.
- Own CRM and lifecycle marketing end-to-end across email, push and in-app channels.
- Develop onboarding, reactivation and repeat-purchase journeys.
- Build segmentation and personalisation that reflect how people use RA.
- Improve repeat purchase rates among the users who matter most.
- Ensure engagement activity contributes to meaningful commercial outcomes.
- Lead the Marketing Executive, providing clear direction, coaching and career development.
- Work closely with Product, Design, Data, Editorial and Revenue to align growth activity with company priorities.
- Partner with the Product Marketing Lead where consumer and RA Pro (B2B) work intersect.
- Communicate priorities, trade-offs, results and learning clearly across the business.
Requirements
- Four or more years' experience in growth or digital marketing, with a track record of hitting growth targets in a consumer business.
- Deep, hands-on experience in at least three of the following: paid social and search, CRM and lifecycle, SEO, app push and conversion-rate optimisation.
- Genuine analytical fluency: ability to build a funnel view, size an opportunity, judge whether a result is real and defend a decision with data.
- Confidence using tools such as Mixpanel, Iterable and GA4.
- A structured approach to experimentation and the discipline to stop work that is not delivering.
- Strong commercial instinct—understanding that engagement metrics only matter when they contribute to revenue.
- Comfort owning both strategy and execution in a lean team.
- Experience managing or developing others, with a clear and supportive leadership style.
- A genuine interest in electronic music and its culture.
Skills
- Paid social and search
- CRM and lifecycle marketing
- SEO
- App push and conversion-rate optimisation
- Mixpanel
- Iterable
- GA4
Location
- London
Work Type
- Hybrid
- Remote
- Permanent
Experience Level
- Four or more years' experience in growth or digital marketing
Salary/Compensations
- £48,000–£60,000
Benefits
- Generous annual leave policies
- Flexibility in working arrangements
- Matching pension schemes and/or 401k
- Comprehensive staff wellbeing initiatives
- Discounted ClassPass memberships
- Custom-fitted earplugs
- Company-led social events
- Team lunches
- Discounts on RA merchandise
- A paid annual volunteering allowance
- Regular company-wide Q&As with senior leadership
- Ongoing virtual educational training sessions for all staff
About the Company
- Resident Advisor (RA) has been a home for electronic music culture since 2001, offering event discovery, ticketing, news, editorial, artist profiles, films, and a weekly mix series.
- Around 7 million people use the web platform monthly, with a wider audience across apps and other channels.
- RA operates a network of contributors and city managers across dozens of cities.
- RA is 25 years old, independent, and B.Corp certified.
- RA is committed to being indispensable to the artists, promoters, and audiences that make electronic music culture.
- RA is independent and answers to the culture it came from rather than outside stakeholders, enabling long-term decision-making.
- RA's staff, contributors, and international teams are part of the scenes they cover.
- RA has been B Corp certified since 2024, adhering to social and environmental impact standards.
Equal Opportunity
- RA is committed to diversity, equity and inclusion.
- We especially welcome applicants from diverse backgrounds, abilities, ethnicities, experiences, gender identities, and sexual orientations.