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About the Role
We are seeking a Creative Strategist Lead to manage the entire creative production process for paid ads and organic social content, aiming to grow a category-defining product. The ideal candidate excels at creating converting content, demonstrated through performance marketing impact or significant social media growth. This role requires a hands-on, scrappy approach to producing engaging creatives, involving close collaboration with content, graphics, and growth teams, reporting directly to the CEO.
Responsibilities
- Lead the end-to-end creative cycle, including research, brief development, and content direction/editing for paid ads and social media.
- Develop innovative content concepts based on user psychology, competitor research, and cultural trends.
- Partner with the UA manager to interpret results and adapt creative strategy for paid marketing to optimize ROAS.
- Systematically test new hypotheses and use data to identify successful social content concepts.
- Assist in growing the UGC program by developing systems for identifying and onboarding influencers for partnerships and organic content.
Requirements
- 5-10 years of experience in creative strategy, paid marketing, or a similar role for a consumer product or high-growth startup.
- Proven ability to thrive in ambiguous, fast-paced environments with a strong bias towards action.
- Familiarity or interest in TCGs (Pokemon, One Piece), sports cards, collectibles, or gaming.
- Experience working with marketing teams with an annual budget of $1M+ or creating content with 100K+ views.
- Proficiency in creating ads and social content across platforms like Instagram, TikTok, YouTube, Snapchat, and Reddit, with a deep understanding of platform nuances.
- Results-oriented approach, utilizing analytics to guide decision-making.
- Some experience working with UGC creators or building a successful UGC program.
- Excellent written communication skills.
- Scrappy and hands-on work ethic.
Skills
- Creative strategy
- Paid marketing
- Content creation
- Performance marketing
- Social media growth
- User psychology
- Competitor research
- Cultural trends
- ROAS optimization
- Data analysis
- UGC program development
- Influencer marketing
- Written communication
- AI workflows
- Video editing (Adobe Premiere Pro, After Effects)
- Organic growth strategies
- Community building
- Ambassador programs
- Referral programs
Location
- Remote
Work Type
- Full-time
Experience Level
- 5-10 years
Benefits
- Competitive compensation
- Equity
- Opportunity to build something meaningful
About the Company
- A high-velocity startup with significant revenue and user base.
- Aims to be the defining platform in gamified TCG and sports commerce.