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About the Role

We are looking for a Media Planning Business Director to serve as the Product Area Discipline leader accountable for all associated media work, strategic vision, and thought leadership across Google Gemini. In this role, you will demonstrate your ability to execute at scale by managing a PA or multiple larger, complex campaign(s) simultaneously. You will serve as a trusted advisor to day-to-day clients, interrogating all work, and facilitating media work prioritisation decisions alongside Directors, Planning Leadership, and Client Service to ensure alignment and set clear team expectations. As a leader within the discipline, you will help to drive multiple central project workstreams for EMEA, foster cross-regional and global partnerships, and elevate the overall planning product. You will be responsible for getting the best out of your team—inspiring individuals to consistently go above and beyond while navigating career growth and operational excellence.

Responsibilities

Drive overall pod quality and output through continuous process improvement, strategic and tactical thought-leadership, and close collaboration with lateral internal and external EMEA teams.
Interrogate and review all campaigns to guarantee high-quality execution and strategic rigor across all deliverables.
Work closely with Google clients, Analytics, and Client Services to ensure media campaigns directly align with broader client business objectives.
Facilitate media work prioritisation decisions with Directors and Client Leadership to manage team bandwidth and adjust team focus in real-time as needs shift.
Take an active role in PA, Pod, and Central client presentations, developing strategic POVs that address broader PA challenges and emerging market opportunities beyond day-to-day briefs.
Confidently answer high-level business questions by drawing upon deep knowledge of PA challenges, competitive context, target audiences, and historical performance.
Act as the primary point of escalation for high-profile campaign challenges and navigate solutions with clients and senior leadership.
Oversee the creation and presentation of centralized insights that influence the overall account strategy and direction.
Proactively identify, craft solutions for, and persuade internal stakeholders and clients on untapped areas of opportunity to drive measurable business impact.
Guide, coach, and train team members on effective written, verbal, and visual storytelling across all planning deliverables.
Line manages up to 5 direct reports (and influences a wider team of 10+), supporting individual career growth roadmaps, setting aligned goals, and delivering continuous feedback.
Act as a point of escalation for performance matters, coaching managers on constructive feedback conversations, and building learning plans to bridge developmental gaps.
Serve as a key connector for cross-discipline and cross-PA conversations and team integration.

Requirements

Experience in digital advertising and media planning.
Proven experience in media at a Director / Business Director level, with a track record of running and motivating high-performing teams.
Demonstrated ability to execute at scale on large, complex, multi-partner campaigns.
Ability to work in a collaborative team environment while driving initiative independently.
Requires individuals to have the right to work in this location.

Skills

Strong knowledge of the media landscape, full-funnel strategy (Brand and Direct Response), and strong vendor relationships.
An active interest in digital media and how digital innovation drives business change.
Exceptional verbal & written communication and storytelling skills—ability to think on your feet and lead strategic conversations with senior clients.
Strong analytical mindset—ability to analyze raw data, extract centralized insights, and develop actionable recommendations.
Knowledge of 3rd party research tools, industry resources, and a strong understanding of the Google stack.

Location

Work Type

Hybrid

Experience Level

Director / Business Director level

Benefits

Competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

About the Company

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Made For Google (MFG) is a bespoke, global agency solution powered by WPP Media and EssenceMediacom dedicated to managing Google’s media strategy, creative, and data-driven advertising. It brings together integrated experts to drive brand and business outcomes.
Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimisation & reporting, and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.