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About the Role

As a Senior Business Development Manager, you will be responsible for systematically acquiring new clients in the federal and state government sector, identifying new market potentials, building strong relationships with key contacts, and developing tailored digital communication solutions for the public sector.

Responsibilities

Systematically acquire new clients in the public sector, focusing on federal and state authorities.
Identify market trends and business opportunities, and develop appropriate acquisition, go-to-market, and marketing strategies.
Plan and manage targeted marketing activities for new client acquisition.
Build and maintain a strong network with clients, partners, and relevant market players.
Advise potential new clients on digital communication solutions, including websites, CMS, AI, content, campaigns, and social media.
Identify relevant tenders and support bid, award, and pitch processes in close collaboration with specialist departments.
Represent ]init[ at client meetings, networking events, and relevant industry environments.

Requirements

Several years of experience in business development, sales, or new client acquisition, ideally within the public sector.
Knowledge of the market for communication, agency, and CMS services, as well as structures, decision-making processes, and requirements in the public sector.
Ability to clearly communicate complex communication and digitalization services and translate them into concrete customer benefits.
Experience with public tenders, procurement procedures, and creating compelling proposals.
Confident communication skills, ability to quickly build strong relationships, and secure presence with diverse stakeholders.
Proactive, strategic, and goal-oriented work approach with a passion for digital communication.
Very good written and spoken German and English skills.

Skills

Business Development
Sales
New Client Acquisition
Public Sector Market Knowledge
Communication Services
Agency Services
CMS Services
Digital Communication Solutions
Websites
CMS
AI
Content
Campaigns
Social Media
Public Tenders
Procurement Procedures
Proposal Creation
Networking
Stakeholder Management

Location

Berlin
Germany (Remote)
Hamburg

Work Type

Full-time
Remote
On-site

Experience Level

Senior

Benefits

30 vacation days
Workation within the EU
Flexible working hours
Mobile working
Part-time models
Continuing education through ]init[ Academy, trainings, certifications, and cross-departmental knowledge exchange
JobRad (company bicycle leasing)
Public transport subsidy
Other mobility benefits
Welcome Week
Structured onboarding
Mentorship programs

About the Company

We shape the society of tomorrow with our digital solutions, which are made for people and have social relevance.
We are over 1,400 employees working in interdisciplinary teams at seven locations.
Our goal is to support organizations in making their communication simple, understandable, and effective digitally, and to further expand our positioning as a partner for communication services in the public sector.

Equal Opportunity

Diversity and equal opportunities are a matter of course for us.
We expressly welcome applications from people with disabilities and promote equality.
Depending on the position, a confidential security check may be required after a job offer.