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About the Role

Serve as the community engagement and marketing specialist for brands in the Tennessee, Kentucky, and Georgia markets. Drive brand awareness and presence through community liaison activities and provide key marketing support to the Marketing Manager. Plan and execute community events, support marketing initiatives, and help achieve regional business objectives.

Responsibilities

Manage strategic partnerships with local business chambers, community organizations, and sports teams in TN, KY, and GA.
Plan and execute at least 2 external community events per month with partners.
Serve as an internal champion of community marketing, maintaining visibility and hosting at least 1 employee event per quarter.
Communicate community engagement activities with internal teams and media outlets.
Report on community and media exposure from events and partnerships.
Lead social listening initiatives across the brand(s).
Activate marketing tactics across traditional and digital channels to achieve regional objectives and enhance brand visibility.
Execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
Develop a basic understanding of digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence.
Ensure consistent branding across all channels.
Collaborate with the Marketing Manager and local teams to understand market dynamics and tailor marketing initiatives.
Monitor marketing performance metrics and share findings with the Marketing Manager.

Requirements

2-3+ years of PR or marketing experience with increasing responsibility and a proven track record of success.
Bachelor’s degree in Marketing, Business, or a related field.
Knowledge of traditional and digital marketing.
Understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
Highly effective project management, prioritization, multi-tasking, and time management skills.
High attention to detail and quality standards.
Excellent written and verbal communication skills.
Strong strategic capabilities as well as hands-on tactical ability.
Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources.
Extensive marketing experience in transactional industry or skilled trades is a plus.
A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
Graphic design and editing skills on social media (and emails as needed) are a plus.

Skills

Community engagement
Marketing
Public Relations
Partnership management
Event planning and execution
Brand awareness
Digital marketing
Traditional marketing
Social listening
Lead generation
Sales
Search Engine Optimization (SEO)
Local Search Ads (LSA)
Paid search
Brand consistency
Market analysis
Performance monitoring
Project management
Prioritization
Multi-tasking
Time management
Attention to detail
Written communication
Verbal communication
Strategic thinking
Tactical execution
Cross-functional management
Negotiation
Conflict resolution
People management
Graphic design
Editing

Location

Nashville, TN

Work Type

Full-time

Experience Level

2-3+ years

Education Level

Bachelor's degree in Marketing, Business, or a related field

Salary/Compensations

$70,000 - $75,000

About the Company

Apex Service Partners is a company focused on service brands.

Equal Opportunity

Apex Service Partners is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.