Director, Sales & Marketing - Empire Homes
The Employee Experience Team · Austin, TX, US
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About the Role
The Director of Sales & Marketing leads the sales and marketing strategy, execution, and performance for the Division, driving revenue growth, market share, customer experience, and profitability. This role oversees community sales operations, marketing initiatives, competitive positioning, product strategy, and sales team development, partnering closely with various internal teams to achieve business objectives and support sustainable growth.
Responsibilities
- Develop and execute divisional sales and marketing strategies to achieve community sales targets, revenue, and financial performance goals.
- Lead, coach, hire, and develop Sales Consultants, Online Sales Counselors, and the Marketing team to drive performance and customer satisfaction.
- Analyze market trends, competition studies, consumer demand, and sales performance metrics to inform pricing, product positioning, and strategic decision-making.
- Partner with Division leadership to establish community launch strategies, sales forecasts, release schedules, and inventory management plans.
- Oversee marketing programs, advertising campaigns, digital marketing initiatives, model home merchandising, and brand consistency across the division.
- Collaborate with Land Acquisition and Development, Purchasing/Architecture, and Construction teams to align product offerings with market demand and customer preferences.
- Manage sales and marketing budgets, monitor return on investment, and identify opportunities to improve sales effectiveness and profitability.
Requirements
- Proven track record of driving sales growth, market share and profitability with experience launching new communities, pricing strategy and sales forecasting.
- Expertise in sales management, coaching, hiring, and performance development
- Knowledge of digital marketing, lead generation, CRM systems (Salesforce), and customer acquisition strategies.
- Excellent communication, negotiation, and presentation skills with the ability to influence and collaborate across multiple functions and leadership levels.
Skills
- Sales management
- Marketing strategy
- Revenue growth
- Market share
- Customer experience
- Profitability
- Sales operations
- Competitive positioning
- Product strategy
- Sales team development
- Digital marketing
- Lead generation
- CRM systems (Salesforce)
- Customer acquisition strategies
- Communication
- Negotiation
- Presentation skills
- Sales forecasting
- Pricing strategy
Location
- Austin, TX
Work Type
- Onsite
Experience Level
- 8-12 years of progressive sales and marketing experience within the homebuilding, residential real estate, or related industry
- Management or supervisory experience preferred
Education Level
- Bachelor's degree in Business, Marketing, Communications, Real Estate, or a related field preferred.
Benefits
- Exclusive discounts on Empire Homes through our Employee Home Ownership Program.
- Employer paid benefits.
- Employer sponsored 401k plans.
- Continuing education support and opportunities for learning & development.
- Work-life balance focus.
About the Company
- We are one of North America’s largest private homebuilders, with locations in Ontario, Texas, Georgia, the Carolinas, Tennessee, and Colorado.
- Our purpose is Fueling Growth in People and Places.
- There is no set path at Empire; we offer you the opportunity to build your career in ways you never imagined.
Equal Opportunity
- Empire Communities is an equal employment opportunity employer and does not discriminate based on age, race, color, citizenship, religion, sex, national origin, disability or with respect to any other status protected under federal, state, and local laws or ordinances. Equal access to programs, services, and employment is available to all persons.