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About the Role
Brick is transforming how people interact with technology, helping users minimize distractions and live more intentionally. This role owns the end-to-end lifecycle and retention strategy, driving engagement, repeat purchase, retention, and LTV through owned channels. It blends strategy with hands-on execution and cross-functional partnership.
Responsibilities
- Lead and evolve Brick’s lifecycle and retention strategy across email, SMS, and other owned channels, focusing on conversion, engagement, retention, and LTV.
- Build and optimize lifecycle journeys across purchase, post-purchase, repeat engagement, cross-sell, and win-back.
- Build, own, and evolve the lifecycle analytics and implementation stack, leveraging AI, automation, and customer data capabilities.
- Grow high-quality owned audiences through onsite capture and acquisition experimentation, using customer data to improve segmentation, personalization, messaging, timing, and offers.
- Develop a structured experimentation roadmap across creative, audience, offers, and customer journeys.
- Partner cross-functionally with Product, Growth, Ecommerce, Creative, and Customer Experience to continuously improve the end-to-end customer journey.
- Partner with Creative to translate strategy into compelling campaigns, clear briefs, and high-quality, on-brand customer experiences.
- Drive lifecycle performance and data health by leveraging AI and other tools to ensure analytics tooling is reliable and supports clear measurement of KPIs.
- Manage the lifecycle calendar and offshore agency, ensuring campaigns, flows, and tests are executed accurately and efficiently.
Requirements
- 5+ years of experience in lifecycle marketing, CRM, retention, or a related role, ideally within ecommerce, DTC, consumer technology, or a high-growth startup.
- Proven ability to build and own a high performing retention and lifecycle strategy from 0 to 1.
- Deep experience with email and SMS marketing, including automated flows, campaign strategy, segmentation, personalization, testing, and list growth.
- Hands-on experience with CRM platforms such as Klaviyo.
- Shopify platform experience is a plus.
- Strong project management and organizational skills.
- Experience managing agencies, contractors, or offshore teams.
- Experience translating cross-functional initiatives into clear, executable roadmaps.
Skills
- Lifecycle marketing
- CRM
- Retention marketing
- Email marketing
- SMS marketing
- Automated flows
- Campaign strategy
- Segmentation
- Personalization
- Testing
- List growth
- Klaviyo
- Shopify
- Project management
- Organizational skills
- Agency management
- Analytics
- AI
- Automation
- Customer data platforms
Location
- New York City
- Chicago
Work Type
- Full-time
- Hybrid
Experience Level
- Senior Manager
- 5+ years
Salary/Compensations
- $160,000-$175,000
Benefits
- Competitive compensation
- Meaningful equity
- Comprehensive benefits for you and your family
- Flexibility
- Time to recharge
About the Company
- Brick is transforming how people interact with technology—helping people minimize distractions, reclaim focus, and live more intentionally.
- Our physical device and companion app turn smartphones from sources of distraction into tools for presence and productivity.
- We’re on a mission to help people take back control of their time and attention so they can focus on what matters most—and we’re building a team of thoughtful, driven people to make that happen.
- We’re building a team of people who take ownership, move with focus, and care deeply about the quality and impact of their work.
- We hold a high bar, prioritize what matters, and believe the best ideas come from thoughtful, driven individuals who are trusted to execute.