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About the Role
This role involves building, monitoring, and optimizing digital campaigns across various channels, developing technical skills and media judgment within a collaborative agency environment.
Responsibilities
- Build and maintain digital campaigns across paid search, paid social, programmatic, CTV/OLV, or related platforms using approved media plans and processes.
- Manage campaign details such as budgets, bids, audiences, keywords, placements, creative rotations, tracking, and naming conventions along with ongoing optimizations to achieve client set KPIs.
- Monitor campaign pacing, delivery, and performance, identifying potential underdelivery, overspend, tracking, or platform-policy issues early.
- Maintain accurate, up-to-date documentation of optimizations and other changes.
- Make routine platform adjustments based on established KPIs and guidance from senior team members.
- Support performance reporting by providing accurate data and clear explanations of campaign activity and results.
- Partner with internal teams and external vendors to coordinate tagging, ad serving, creative, and verification needs.
- Continue building knowledge of digital media, healthcare marketing, platform policies, and campaign strategy.
- Translate campaign performance into clear, concise insights and actionable recommendations; confidently present findings and participate in client-facing meetings and presentations.
Requirements
- 1-3 years of experience in digital advertising, paid media, or performance marketing.
- Hands-on experience with paid search, paid social, programmatic, CTV/OLV, display, and/or similar channels.
- Understanding of campaign budgets, pacing, bids, audiences, keywords, placements, and performance metrics.
- Proficiency in using spreadsheets, dashboards, and campaign data to uncover trends that inform recommendations.
- Strong attention to detail and a commitment to accurate, timely execution.
- Clear communication skills and sound judgment about when to ask questions or raise concerns.
- A proactive, problem-solving mindset and enthusiasm for learning new platforms and tools.
- Strong written, verbal, and presentation skills, with the ability to communicate performance insights and recommendations clearly to both internal teams and clients.
- Exposure to campaign tracking, tagging, ad servers, or verification tools is a plus.
Skills
- Paid search
- Paid social
- Programmatic
- CTV/OLV
- Digital advertising
- Performance marketing
- Spreadsheets
- Dashboards
- Campaign data analysis
- Campaign tracking
- Tagging
- Ad servers
- Verification tools
Location
- Hybrid
- Remote
Work Type
- Hybrid
- Remote
Experience Level
- 1-3 years
Salary/Compensations
- Competitive Salary
Benefits
- Health, Dental and Vision benefit packages
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off
- Paid Parental Leave
- Employee Assistance Program
- Employee Referral Program
About the Company
- Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise.
- We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins.
- We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences.
- Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.
Equal Opportunity
- Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce.
- We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.