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About the Role
Cato Networks is seeking a Product Manager to own product-led customer journeys across target markets, focusing on SMBs while enhancing experiences for larger enterprises. This role involves improving how customers discover, evaluate, activate, adopt, and expand Cato's offerings, with a focus on self-service for SMBs and complementing sales-led motions for enterprises.
Responsibilities
- Own and improve the end-to-end PLG journey across relevant customer segments: discover → evaluate → activate → experience value → adopt → convert → retain → expand.
- Define segment-specific product-led journeys for SMB and enterprise customers, balancing self-service, sales-assisted, and partner-assisted experiences.
- For SMB, drive simple self-service onboarding, guided configuration, sensible defaults, in-product education, packaging, upgrade paths, and purchase experiences.
- For enterprise customers, identify ways to accelerate evaluation, activation, time-to-value, adoption, product-qualified demand, and expansion.
- Define the key activation and “aha” moments for different customer segments, and improve time-to-first-value and unassisted or assisted activation.
- Own product requirements related to trials, free experiences where relevant, packaging, entitlements, upgrade paths, pricing UX, purchase flows, and conversion triggers.
- Define, instrument, and monitor PLG metrics, including activation, time-to-first-value, product adoption, conversion, product-qualified opportunities, retention, and expansion.
- Use product analytics, customer research, funnel analysis, and experimentation to identify friction, test hypotheses, and continuously improve outcomes.
- Partner with Sales, Marketing, Channel, Customer Success, Finance, and Business Operations to create seamless product-led, sales-assisted, and partner-assisted journeys.
- Identify product-usage and behavioral signals that can trigger contextual recommendations, expansion opportunities, partner engagement, or sales outreach.
Requirements
- 5+ years of Product Management experience in B2B SaaS.
- Deep understanding of Product-Led Growth, including SaaS metrics, freemium and trial models, and PLG-driven customer journeys.
- Strong experience defining and delivering user-facing product experiences, with a solid understanding of UI/UX principles.
- Background or strong familiarity with networking and security technologies is an Advantage.
- Understanding of the SMB networking and security market, including customer needs and the services these customers typically purchase.
- Strong leadership and communication skills with the ability to influence cross-functional teams.
Experience Level
- 5+ years of Product Management experience
About the Company
- Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud.
- Led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more).
- Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028.
- Building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader.