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About the Role

This role requires a strategic mindset, strong leadership capabilities and hands-on involvement in day-to-day marketing activities and on-site events. We are looking for someone who is creative, highly organized and able to engage a diverse set of stakeholders. As the Marketing Director, you will be responsible for overseeing and executing all aspects of our marketing strategies. You will lead and develop a small internal team and partner with external vendors as needed in crafting and implementing initiatives across various channels including social media, in-person events, sponsorships, email marketing, creative design, and public relations. At Dick’s Drive-In, everyone either serves our customers directly or supports those who do. Success in this role requires leading with empathy and partnership—engaging restaurant teams early, understanding operational realities, and developing marketing initiatives that work for both our customers and the people serving them. You and your team will continue to build and cultivate brand awareness, continuously nurture the already strong connection we have with our customers, drive traffic, craft special memory making events on and off premise, and communicate important information to our customers at the right time.

Responsibilities

Develop comprehensive marketing strategies aligned with company objectives and growth plans.
Collaborate closely with the CEO and COO to ensure marketing initiatives support overall business goals.
Make tough decisions on where our limited resources are spent.
Develop, manage and mentor the marketing team providing guidance, support, and fostering a collaborative environment.
Delegate tasks effectively and ensure team members are equipped to achieve targets.
Oversee the planning, execution, and optimization of marketing campaigns across multiple mediums with a strong emphasis on social media and customer engagement events.
Monitor campaign performance and ROI, making data-driven decisions based on KPIs to optimize results.
Lead our team in exploring and integrating AI-based tools to help us execute campaigns more effectively and sharpen how we measure their impact.
Cultivate and nurture our brand amongst a broad audience.
Understand, measure and continue to grow our brand awareness, goodwill and impact in the region.
Work with the finance and accounting team to track execution against the budget and align resource investment with the marketing plan and desired outcomes.
Present high-level marketing KPIs and outcomes to the senior management and the executive team.
Provide regular updates on marketing performance, budget utilization, and strategic initiatives.
Identify and negotiate strategic partnerships with a variety of aligned brands in the region.
Ensure all sponsorships include authentic active engagement and memory making opportunities for our customers and fans.
Oversee the planning and execution of in-person customer engagement events and off-site activations to create memory making opportunities with our customers, promote brand visibility and enhance community involvement.
Collaborate with internal and external teams to create compelling marketing materials, including digital content, print collateral, and promotional items.
Experiment with new AI tools while establishing the right guardrails for when to use AI and how to remain transparent with our customers.
Execute our always-on customer survey program and provide quarterly results to operations and executive leadership.
Continuously improve the customer listening program over time and explore and test AI-based social listening to gain deeper insights into customer feedback.

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field, or equivalent combination of relevant education and experience; MBA preferred or comparable advanced business experience preferred
5+ years of proven experience in marketing management, preferably direct-to-consumer industry
Demonstrated success in developing and executing integrated marketing strategies.
Strong leadership skills with experience managing and developing a team.
Experience cultivating a strong relationship with cross-functional partners, especially with operations teams who are responsible for providing consistent quality experiences for customers daily
Excellent communication and presentation abilities, with the capacity to interact with senior leadership and external partners.
Strategic thinker with a passion for driving growth and innovation.
Proficiency in digital marketing tools and analytics platforms.
Ability to thrive in a fast-paced environment with a lot of autonomy to try new things while balancing that imperative with our long standing traditions and operational processes
Previous experience as a Dick’s Drive-In crew member is always a plus.

Skills

Social media marketing
Customer engagement events
Email marketing
Creative design
Public relations
AI-based tools
Digital marketing
Analytics platforms
Budget management
Sponsorship negotiation
Customer listening programs

Location

Seattle, Washington

Work Type

Full-time
In-person
Occasional regional travel

Experience Level

Marketing Director
5+ years of marketing management experience

Education Level

Bachelor's degree in Marketing, Business Administration, or related field
MBA preferred

Salary/Compensations

$130,000 to $180,000

Benefits

100% employer-paid health insurance for employees (children 75%, spouses 50%)
Dental coverage: 100% for non-smokers, 50% for smokers
Employee Assistance Program
Life and disability insurance
Bonus eligibility
401(k) Tax-Deferred Retirement Plan with matching
Mileage reimbursement
PTO/vacation
Paid holidays
$36,000 Four-Year Scholarship for college, vocational programs, or self-improvement
Childcare assistance $5,000–$13,000/year
Free unlimited ORCA card after 30 days of employment

About the Company

A thriving, family-owned, 72-year-old quick service restaurant business dedicated to delivering timeless value and building life-long memories with our customers, employees and communities.
Committed to creating a workplace where people belong, grow, and have the opportunity to build skills that support their long-term goals.
Core values: Integrity, Quality, the Golden Rule, and Industriousness.
Dick's Drive-In is a leader in the community and a unique voice in many respects.
We are actively learning how AI can enhance our creative process.

Equal Opportunity

Dick's Drive-In is an equal opportunity employer. Employment decisions are based on job-related qualifications and business needs without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, veteran status, genetic information, or any other protected status under federal, state, or local laws.
Dick's Drive-In provides reasonable accommodations to qualified applicants and employees as required by law.
Applicants who require an accommodation during the hiring process may contact Human Resources.