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About the Role
Geotab is seeking a Senior Event Operations Manager to serve as the strategic bridge between our global events program, long-term market trends, and revenue generation. This role owns the operational engine, data flow, and financial governance that make our events profitable, operating at the intersection of Marketing, Sales, and Finance.
Responsibilities
- Own the centralized financial tracking for the global events program, ensuring strict alignment with defined spend targets and approved budgets.
- Manage vendor invoicing, procurement processes, and contract tracking in partnership with the Finance team.
- Calculate and report on event ROI, cost-per-lead (CPL), and cost-offset targets (e.g., sponsorships and exhibitor fees).
- Maintain meticulous financial accuracy in the Global Events Calendar and relevant data platforms.
- Serve as the primary Salesforce administrator for the events team, building and managing all event campaigns, hierarchies, and reporting dashboards.
- Design and execute pre- and post-event marketing workflows, including email campaigns, landing pages, and automated follow-ups using our Marketing Automation platform.
- Ensure seamless data synchronization between event registration platforms and Salesforce CRM.
- Monitor data hygiene, ensuring all event leads are accurately tagged, segmented, and routed to the correct sales representatives in real-time.
- Plan, execute, and manage marketing campaigns to drive brand awareness, customer engagement, and business growth.
- Focus on full-funnel marketing, driving conversions, promoting solutions, and managing demand generation.
- Own and administer event registration and management platforms.
- Manage on-site lead retrieval systems, ensuring field teams and sponsors have the technology and training needed to capture prospect data seamlessly.
- Develop and enhance the process for lead information acquisition, standardizing how data is collected across internal, external, and partner events.
- Build and maintain centralized dashboards that provide leadership with real-time visibility into event performance, pipeline contribution, and attendee engagement.
- Track and report on key performance indicators (KPIs) such as Marketing Qualified Leads (MQLs), opportunity influence, and accelerated deal velocity.
- Collaborate cross-functionally with Sales, Revenue Operations, and Partnerships to align event programming with go-to-market (GTM) priorities.
- Implement feedback loops and post-event surveys to measure internal and external stakeholder satisfaction, using data to drive continuous improvement.
- Align cross-functionally with supporting teams and business functions to optimize processes and global alignment to events systems and tools.
- Leverage event performance data to identify long-term (1-5 year) opportunities and industry trends, proactively contributing to segment strategy during planning cycles.
- Evolve association and sponsor relationships from transactional vendor management to high-value strategic partnerships that enhance company visibility and influence.
- Facilitate a recurring feedback loop between Sales, Product Marketing, and the Events team.
- Act as the strategic owner of the event campaign narrative, ensuring that event messaging is aligned with GTM priorities and business objectives.
- Serve as a subject matter expert for event intelligence, analyzing how event participation influences deal velocity and buyer intent to advocate for resource allocation and strategic shifts.
Requirements
- 8–10 years of experience in Marketing Operations, Revenue Operations, or Commercial Event Operations, specifically within a high-volume, high-budget B2B environment.
- Equivalent combination of education and/or work experience in a related field may be substituted.
- Proven ability to manage multi-million dollar budgets, track complex expenditures, and optimize event spend.
- Highly data-driven with a deep understanding of lead lifecycles, pipeline attribution, and B2B sales funnels.
- Exceptional organizational skills with the ability to build scalable processes, manage multiple timelines, and hold cross-functional teams accountable.
Skills
- Salesforce (campaign management, lead routing, reporting, and dashboard creation)
- Marketing automation platforms (Marketo, HubSpot, Pardot)
- Event software and registration platforms (e.g., Cvent, Bizzabo, Splash, RainFocus)
- Data analysis
- Budget management
- Process optimization
- Cross-functional collaboration
Location
- Remote
- Hybrid
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Bachelor’s degree in Business Administration, Marketing, or a related field
- Salesforce Administrator certification is a strong plus
Salary/Compensations
- $110,000—$135,000 CAD
Benefits
- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program
About the Company
- Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work™.”
- We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
- Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets.
- Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.
- Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
- We have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work.
- We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business.
- We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together.
Equal Opportunity
- Geotab encourages applications from all qualified individuals.
- We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired.
- We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes.
- If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com.