Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Performance Marketing Manager role.
Rezi rewrites your resume against Carta's job description. Free.
Tailor your resume to this Performance Marketing Manager role.
Rezi rewrites your resume against Carta's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Performance Marketing Manager posting at Carta — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Performance Marketing Manager posting at Carta — free, in seconds.
About the Role
The Performance Marketing Manager plays a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta’s business units. This role is an essential partner for Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations both in the US and in EMEA/AMEA regions.
Responsibilities
- Deploy Winning Strategies for Paid Media Across All Segments. Evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise.
- Drive Channel Efficiency. Expand our global digital footprint and generate high-quality sales opportunities that support our ambitious growth targets. Identify and evaluate the effectiveness of our channels across paid search, digital ads and third party media and review sites. Improve return on ad spend and optimize channels through a pragmatic test and scale approach.
- Support Campaign Execution Excellence: Design, manage, and optimize paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives. Work closely with campaign managers, content, product marketing, sales, and operations to align messaging, optimize lead handoff, and drive full-funnel success.
- Embrace Innovation and Experimentation. Be on the forefront of paid advertising and demand generation trends and tools, deploying high-potential pilots and scaling the most promising outcomes. Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency.
- Grow and Improve Paid Media Results through ABM and Personalization. Develop campaign executions which support ABM and Demand at Scale, including new full-funnel personalization strategies through the deployment of innovative creative and ad formats. Collaborate with web, organic search and organic social stakeholders to extend learnings across teams.
Requirements
- A strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience
- 6+ years of experience in demand generation and/or performance marketing with at least 3 years experience in B2B
- SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred
- Understanding of the latest in marketing mix modeling and predictive analytics preferred
Skills
- Google Ads
- Google Display Network
- GA4
- OpenAI
- Marketo Measure
- Dreamdata
- Salesforce
- Looker
- Tableau
- 6Sense
- Contentful
- Qualified
Location
- San Francisco, CA
- New York, NY
- Seattle, WA
Work Type
- Full-time
Experience Level
- 6+ years of experience in demand generation and/or performance marketing
- 3+ years experience in B2B
Education Level
- BA required
Salary/Compensations
- $127,500 - $150,000 in San Francisco, CA and New York, NY
- $121,125 - $142,500 in Seattle, WA
Benefits
- Equity for all full time roles
- Exceptional benefits
- Commissions plans (for applicable roles)
About the Company
- Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.
Equal Opportunity
- We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
- Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
- For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
- Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.