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About the Role
This senior leadership role is central to Staycity Group's ambition to compete with the best lifestyle hotel and aparthotel brands globally. The CCO will own the creative soul of both the Staycity and Wilde brands across all guest touchpoints, from initial digital interaction to the in-person experience. This role requires a holistic thinker who understands the commercial context of creative work and will lead the Interior Design team while managing external specialists.
Responsibilities
- Provide creative leadership on property design for new builds, refurbishments, and conversions.
- Set the creative brief and direction for all new Wilde and Staycity properties at concept stage.
- Review and sign off on interior design proposals, materials specifications, FF&E selections, and artwork programmes.
- Build and manage relationships with a roster of preferred architects and interior designers.
- Ensure design decisions are commercially viable and operationally achievable without compromising creative standards.
- Champion locally-rooted design thinking.
- Define and protect the positioning of each brand: Wilde as a neighbourhood-rooted lifestyle brand and Staycity as a premium aparthotel brand.
- Lead periodic brand reviews to keep both brands culturally relevant and commercially sharp.
- Manage the briefing and output of external brand agencies, creative studios, photographers, and copywriters.
- Define and maintain comprehensive brand systems for both Staycity and Wilde.
- Build the internal creative team's capability.
- Shape the sensory and emotional experience of every guest.
- Define the experience pillars for each brand.
- Work closely with Operations leaders and F&B leader to ensure the guest journey is coherent.
- Develop and document brand experience standards.
- Champion the guest perspective in internal decision-making.
- Direct the development of branded products, in-room amenities, and guest-facing collateral.
- Lead the creative selection and curation of in-room amenity ranges.
- Oversee the design of all branded merchandise, retail items, and gifting.
- Ensure sustainability and quality credentials of products align with the Group's broader values.
- Keep Staycity Group ahead of cultural, design, and hospitality trends.
- Actively scan culture, design, travel, food, and lifestyle trends globally.
- Build and nurture relationships with artists, designers, architects, and cultural figures.
- Identify opportunities for brand partnerships, collaborations, and cultural moments.
- Champion innovation in guest experience and brand expression.
Requirements
- Significant creative leadership experience, ideally including a senior role (Creative Director, Head of Brand, CCO, or equivalent) within luxury or premium lifestyle hospitality, branded residences, luxury retail, or a closely related lifestyle or cultural sector.
- Clear understanding of building brands that guests feel genuine affinity for.
- Demonstrable portfolio of brand-building work.
- Experience working across both physical spaces and digital creative.
- Familiarity with European markets and understanding of building a brand across cities with different cultural identities.
- Experience leading multidisciplinary creative teams, ideally spanning interior design and brand strategy, alongside external agency and specialist relationships.
Skills
- Exceptional visual taste and a strong point of view.
- Strategic thinking combined with hands-on creative instinct.
- Strong communication and storytelling skills.
- Commercial awareness.
- Collaborative and influence-led leadership style.
- Curiosity, taste, and genuine engagement with culture.
Location
- Dublin
- London
- European travel
Work Type
- Full Time
- Permanent
Experience Level
- Senior leadership role
- Chief Creative Officer level experience
About the Company
- Staycity Group is one of Europe’s leading aparthotel operators, offering modern, spacious, and flexible accommodation.
- Operates under the Staycity Aparthotels and Wilde by Staycity brands.
- Manages over 6,000 apartments in vibrant European cities with continued expansion planned.
- A growth-oriented, values-driven business backed by a strong financial foundation and a culture of operational excellence.
- Passionate team focused on delivering exceptional guest experiences.
- Financially strong, privately held business with ambition and capital for bold creative decisions.
- Entrepreneurial culture that moves fast and values creative quality.
- Expanding European footprint in exciting and design-conscious cities.