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About the Role
The Brand Manager holds end-to-end ownership of their portfolio in Korea, leading brand strategy, annual planning and execution to deliver brand health, commercial performance and profitable growth. This role translates global brand direction into locally relevant plans, drives execution excellence across consumer, trade and digital touchpoints, and partners closely with Sales, CCM, Finance and regional teams to achieve volume, value and equity objectives.
Responsibilities
- Own portfolio performance with full business accountability, leading across volume, net sales, gross profit and A&P efficiency.
- Define winning brand strategies for the Korean market, building clear annual brand plans for priority brands.
- Lead integrated execution across consumer, trade and advocacy, developing and executing integrated campaigns, innovation launches, portfolio priorities and commercial programs.
- Turn consumer and market insight into action using market data, consumer insight, competitive intelligence and post-evaluation learning.
- Drive cross-functional leadership and disciplined execution, acting as a key connector across Marketing, Sales, CCM, Finance, Supply and regional teams.
Requirements
- 7+ years of progressive brand management experience, ideally in premium FMCG, food & beverage, spirits, beverage or related consumer categories.
- Experience in spirits or premium beverage categories, and understanding of the Korean market, is a strong advantage.
- Fluency in both Korean and English, with the ability to communicate effectively in local and regional business environments.
Skills
- Strong strategic thinking
- Analytical skills
- Brand planning capabilities
- Ability to translate insight into actionable growth plans
- Strong commercial acumen
- Confidence working across pricing, P&L, investment effectiveness and channel priorities
- Excellent communication skills
- Excellent stakeholder management skills
- Strong project management skills
- Prioritization skills
- Execution skills
- Proactive, solution-oriented mindset
- Creative mindset
- Ability to challenge conventions
- Ability to develop distinctive ideas
- Ability to build brand plans that stand out from competitors
Location
- Korea
Work Type
- Full-time
Experience Level
- 7+ years
Education Level
- Bachelor's degree in Business, Marketing or equivalent
About the Company
- Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
- Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
- Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001.
- Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Equal Opportunity
- At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
- Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.