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About the Role

D&AD seeks a Head of Content and Social to leverage its extensive archive of creative industry content. This role involves setting content and social strategy while also being hands-on in content creation. The successful candidate will lead a team to build a year-round content engine, transforming access to creative leaders and industry insights into compelling content formats.

Responsibilities

Develop and execute content and social strategies across D&AD Awards, Festival, New Blood, D&AD Learn/Masterclasses, and Shift.
Define cultural relevance and storytelling, identifying key industry conversations and moments to engage with.
Manage and grow content channels including LinkedIn, Instagram, TikTok, YouTube, D&AD website, and email newsletter.
Develop repeatable social-first formats for platforms like TikTok, Reels, Shorts, and YouTube, focusing on pacing, hooks, and storytelling.
Ensure content is structured for discoverability in search and AI citation, optimizing for views and traffic.
Oversee production, ensuring creative standards and thoughtfully embedding AI into workflows.
Act as the final quality gate for all content, ensuring it meets D&AD's standards.
Direct video, audio, and photography output, briefing the team and contributing hands-on when needed.
Build a repurposing engine to maximize assets from single shoots.
Manage the camera, edit, audio, and long-form content production.
Oversee editorial content, including interviews, case studies, and trend pieces.
Collaborate with Marketing and PR to align content with brand objectives and create thought leadership pieces.
Develop sales enablement materials such as proof points, case studies, and sizzles.
Define the role and strategy for social platforms like LinkedIn, Instagram, TikTok, YouTube, Reddit, and Pinterest.
Set the brand voice and tone for social media copy and engagement.
Foster community by identifying and building relationships with creators, students, studios, and members.
Monitor industry conversations and social media activity to inform content strategy.
Drive audience growth, engagement quality, and conversion rates across social channels.
Nurture and lead the Senior Editor, Social Media Manager, and Content Editor & Producer.
Define key performance indicators, analyze performance data, and use insights to refine content strategy.

Requirements

Demonstrable experience in content marketing, editorial, and leadership roles with a proven track record of delivering successful strategies.
Strong strategic mindset, with the ability to develop and execute content initiatives that drive measurable business impact.
Experience and confidence using the core publishing and content-production stack, including Adobe Creative Cloud, video editing in Premiere Pro or equivalent, image optimization, content tagging, metadata, alt text, accessibility, responsive layouts, and copy editing tools.
Exceptional editing and storytelling skills, with the ability to maintain and elevate a strong brand voice.
Deep understanding of social platforms, audience engagement strategies, and emerging trends.
Effective cross-functional skills, with the ability to align stakeholders, influence across teams, and drive initiatives across the business.
Data-driven and analytical, with experience using analytics tools to measure performance and derive insights.
Solid understanding of SEO/AEO principles.
Familiarity with AI tools and an advocate for applying them thoughtfully across content and editorial workflows.
Highly organized and proactive, with the ability to manage multiple priorities.
Ability to work well across a marketing team, translating brand or campaign objectives into effective content.
Comfortable working in a lean not-for-profit environment with finite budgets.
Experience getting good work out of a small team and enjoying people development.
Ability to identify real cultural moments from passing formats.
Must provide appropriate documentation to prove eligibility to work in the UK.

Skills

Content Marketing
Editorial Strategy
Social Media Strategy
Team Leadership
Content Creation
Video Editing
Audio Production
Photography
Copywriting
Storytelling
Brand Voice Development
Audience Engagement
Social Platform Management
Emerging Trends Analysis
Cross-functional Collaboration
Stakeholder Management
Data Analysis
Performance Measurement
SEO/AEO
AI Tools Integration
Project Management
Community Building
Content Repurposing
Sales Enablement Content Creation
Adobe Creative Cloud
Premiere Pro
Image Optimization
Content Tagging
Metadata
Alt Text
Accessibility
Responsive Layouts
Copy Editing

Location

London (Shoreditch)

Work Type

Hybrid working
Full-time

Experience Level

Head of
Leadership
Depending on experience

Education Level

No degree required for Shift program

Salary/Compensations

£50,000 - £64,000 per year

Benefits

Benefits package

About the Company

D&AD is a global, non-profit organization that celebrates and stimulates creative excellence in design and advertising.
They possess extensive content assets from sixty years of Pencil-winning work, jury insights, festival stages, and educational programs.

Equal Opportunity

D&AD is committed to diversity, equality, equity, inclusion, and respect for all.
They provide a work environment free of discrimination, victimisation, bullying, and harassment.
They encourage individuals to bring their 'Whole Self' to work.
Reasonable adjustments can be requested for the recruitment process.