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About the Role
The Analyst or Senior Analyst supports the Strategic Analytics team in measuring earned media, influencer, and digital marketing campaign success against clients’ brand and business objectives. They will build relationships with brand teams, present to clients, and support new business pitches, using analytics tools to inform strategy and messaging. The role requires making actionable recommendations to optimize program performance.
Responsibilities
- Measure earned media, influencer, and digital marketing campaign success against clients’ brand and business objectives.
- Build relationships with brand teams.
- Present to clients.
- Support new business pitches.
- Use social, site, mobile, and search analytics tools to inform strategy and messaging approaches.
- Make actionable recommendations that inform and optimize program performance.
Requirements
- Bachelor's degree (BA/BS) from a four-year accredited college or university, or equivalent experience.
- 3+ years of professional experience in business, advertising, communications or a related field.
- Familiarity with marketing performance metrics and an understanding of how they relate to business results.
- Comfortable working with both qualitative and quantitative data including unstructured sources such as social media conversations, news articles and online search results.
- Ability to work and learn independently.
- Ability to manage multiple tasks within established deadlines.
- Strong communication, collaboration, data visualization, and presentation design skills.
- Strong Excel / Google Sheets skills.
- Knowledge of digital marketing landscape, marketing performance measures, marketing strategy, measurement strategy, and marketing best practices.
- Ability to craft a narrative from data and present it clearly, simply, and convincingly.
- Experience with multiple analytics tools and analyses, in particular: social listening tools (e.g. Talkwalker or Brandwatch), social media analytics / ad platforms (e.g. Meta Ads Manager), site analytics (Google Analytics), and SEO / GEO (e.g. SEMrush).
Skills
- Critical thinking
- Communication
- Data storytelling
- Digital marketing landscape understanding
- Marketing strategy understanding
- Marketing best practices understanding
- Collaboration
- Data visualization
- Presentation design
- Excel / Google Sheets
- Social listening tools (e.g. Talkwalker or Brandwatch)
- Social media analytics / ad platforms (e.g. Meta Ads Manager)
- Site analytics (Google Analytics)
- SEO / GEO (e.g. SEMrush)
Location
- Remote
- New York office
Work Type
- Freelance to Perm Opportunity
- Hybrid
Experience Level
- Analyst
- Senior Analyst
Education Level
- Bachelor's degree (BA/BS) or equivalent experience
Salary/Compensations
- $60/hour for Analyst
- $75/hour for Senior Analyst
About the Company
- M Booth produces award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
- Agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation.
- Believes Only the Bold will make a lasting impact and change.
- Focuses on developing scrappy campaigns and content that breaks through, maximizing earned media, leading in digital innovation, and unleashing insights.
- Believes work can and should contribute to an equitable world.
Equal Opportunity
- All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.