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About the Role
The GTM Lead - AI Optimization Product drives the global go-to-market success of IFS's Optimisation portfolio (PSO, MSO, WISE). This role acts as the commercial and proposition owner, defining GTM strategy, building the proposition, and accelerating pipeline growth and strategic deal execution across Product, Sales, Marketing, Customer Success, and Partner teams. Success is measured through pipeline generation, proposition and GTM adoption, strategic deal influence, and overall commercial performance.
Responsibilities
- Own and execute the global GTM strategy for the Optimisation portfolio (PSO, MSO, WISE).
- Act as the commercial owner and cross-portfolio AI strategist for Optimisation.
- Define the common theme and narrative that connects PSO, MSO, and WISE as a single proposition.
- Face off directly to the product teams to shape roadmap priorities, packaging, and monetisation.
- Develop and continuously refine repeatable GTM motions that accelerate market penetration and revenue growth.
- Define, launch, and optimise high-impact sales plays for PSO, MSO, and WISE.
- Build commercial motions for standalone and attach opportunities.
- Identify market opportunities, competitive positioning, and customer use cases.
- Continuously evaluate sales performance and refine GTM approaches.
- Personally support and influence the company's largest global Optimisation opportunities.
- Partner with regional sales leaders throughout complex sales cycles.
- Facilitate executive engagement and cross-functional collaboration for strategic pursuits.
- Capture and share best practices from major opportunities.
- Drive a sustainable pipeline strategy targeting a minimum four-times pipeline coverage against revenue objectives.
- Partner with Marketing to develop and execute demand generation campaigns.
- Monitor pipeline health, campaign effectiveness, and conversion metrics.
- Identify opportunities to improve pipeline quality, sales velocity, and forecast accuracy.
- Work closely with Product Management to ensure market feedback influences product direction.
- Partner with Marketing to create compelling messaging, customer stories, and campaign content.
- Collaborate with Sales Enablement to develop training, playbooks, and sales resources.
- Support Partner teams with GTM strategies.
- Define and monitor key commercial performance metrics.
- Provide regular updates and recommendations to senior leadership.
- Foster a culture of continuous improvement.
Requirements
- 7+ years of experience in enterprise software, SaaS, or technology organisations within Go-to-Market, Product Marketing, Sales Strategy, Business Development, or related commercial roles.
- Demonstrated success developing and executing global GTM strategies for enterprise software products.
- Experience supporting complex enterprise sales cycles and influencing strategic customer opportunities.
- Strong understanding of enterprise software sales motions.
- Experience working across multiple business functions including Sales, Marketing, Product Management, Customer Success, and Executive Leadership.
- Domain knowledge of optimisation, scheduling, or planning technologies is highly advantageous.
- Familiarity with the full spectrum of AI capabilities, from machine learning through to agentic and frontier AI approaches.
- Ability to translate technical AI capability into a clear commercial proposition.
- Knowledge of Field Service Management, Enterprise Asset Management, Manufacturing, ERP, Industrial AI, or enterprise business applications is advantageous.
- Bachelor's degree in Business, Marketing, Engineering, Technology, or a related discipline.
- MBA is beneficial.
Skills
- Commercial mindset with strong business and revenue acumen.
- Strategic thinking combined with hands-on execution.
- Excellent stakeholder management and cross-functional leadership skills.
- Ability to influence senior executives and global sales organisations without direct authority.
- Ability to translate complex AI, optimisation, and scheduling concepts into clear, customer-facing propositions.
- Strong presentation, communication, and storytelling skills.
- Data-driven decision making.
- Strong project and program management capabilities.
- Ability to thrive in fast-paced, global, and matrixed environments.
- Passion for building repeatable GTM motions that drive measurable business outcomes.
Work Type
- Hybrid
Experience Level
- 7+ years
Education Level
- Bachelor's degree
- MBA
About the Company
- IFS is a billion-dollar revenue company with 7000+ employees on all continents.
- Our leading AI technology is the backbone of our award-winning enterprise software solutions.
- We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.
- We celebrate diversity and understand our responsibility to reflect the diverse world we work in.
- We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities.
- By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
- We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.
- With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.
Equal Opportunity
- We celebrate diversity and understand our responsibility to reflect the diverse world we work in.
- We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities.
- As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.