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About the Role

Lead the launch and early scaling of new health categories, owning each vertical from inception through to product-market fit and reaching £XXM+ ARR. This role requires a builder and operator who can manage strategic and executional threads, coordinate global launches, and ensure world-class service delivery.

Responsibilities

Identify and model commercial opportunities for new vertical launches.
Ensure alignment on investment needed for new product launches in the UK.
Build the end-to-end customer experience for new verticals.
Lead category launches end-to-end, managing and developing a team of Category Leads.
Own the path to Product-Market Fit and £XXM+ ARR, defining success and driving the team to hit milestones.
Coordinate global launch readiness with country managers across markets.
Align PR, comms, and supply chain for public launches.
Shape exceptional patient experiences in partnership with Product, Medical, Marketing, and Ops.
Drive commercial strategy at the category level, owning the P&L per vertical.
Define pricing models and growth levers for sustainability.
Ensure pricing and discounting strategies are sustainable.

Requirements

Strong commercial and operational track record (5+ years) with experience in new product or category launches.
Experience in health, D2C, or subscription businesses.
Proven people leadership experience, managing and developing teams.
Demonstrated cross-functional coordination skills at pace.
Data-driven and outcome-obsessed approach to business.
Patient-first mindset with a high bar for clinical quality and empathy.
Entrepreneurial and structured approach, comfortable with uncertainty.
Strong communicator capable of representing strategy to various stakeholders.
Curious and growth-oriented mindset.
Direct experience in health or preventative care (bonus).
Experience working across international markets or with country-level general managers (bonus).
Background in PR, comms strategy, or supply chain coordination for consumer launches (bonus).
Successful track record in launching and scaling subscription-based health services (bonus).

Skills

Commercial strategy
Operational execution
Product launch
Category management
Team leadership
Cross-functional coordination
Data analysis
Experimentation
Patient experience design
P&L ownership
Pricing strategy
Growth levers
PR
Comms strategy
Supply chain coordination

Location

Work Type

Full-time

Experience Level

5+ years

Salary/Compensations

£XXM+ ARR

About the Company

Eucalyptus is on a mission to make good health last a lifetime, addressing the global obesity crisis.
Eucalyptus is part of Hims & Hers, a global leader in personalized health and wellness.
Eucalyptus is the company behind Juniper, a leading weight-management program.
Juniper combines GLP-1 medication with personalized nutrition, movement support, and clinician-led care.
Published clinical research shows Juniper's approach helps patients lose significantly more weight.
Eucalyptus supports patients across 5 markets and has received NICE endorsement for NHS services.
Eucalyptus has tailored its offering to thousands of patients in Australia, the UK, Germany, Japan, and Canada.

Equal Opportunity

Eucalyptus values individuals from all backgrounds, experiences, and perspectives.
Reasonable adjustments can be requested during the interview process.
AI-assisted tools are used to support teams, but all hiring decisions are made by people.