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About the Role

The Associate Director, Media Analytics and Insights is responsible for applying data-driven insights into Spark Foundry’s planning, investment, and measurement processes. This role requires designing and leading the implementation of modern measurement plans and longer-term roadmaps for clients, functioning as an expert technical point of escalation, an analytical problem solver, and a technical translator.

Responsibilities

Build strong relationships with internal & external stakeholders, facilitating synergy between planning and activation functions.
Develop relationships with client business directors and brand teams, ensuring data proposition aligns with strategy.
Identify organic growth opportunities and partner with Client and Analytics leadership to convert them.
Drive a culture of 'always-on' data-driven decision making to institutionalize consumer-driven analytics in media/marketing investment planning and activation.
Lead in-campaign learning agendas and test design in partnership with media partners & client stakeholders.
Lead measurement in support of brand goal objectives.
Scope and direct advanced analytics projects, ensuring deliverables answer client questions and adhere to timelines.
Intersect consulting skills, data, advanced analytics, and marketing strategy to improve clients’ business results.
Consult with senior client marketing and business leaders to define and answer important business questions.
Advise on leveraging media and marketing investments to drive business results.
Collaborate with the network to provide thought leadership and create meaningful marketing experiences.
Underpin client marketing processes with 'big picture' measurement frameworks and KPIs across paid, owned, and earned media.
Stay informed on the evolving media landscape, research, and emerging trends to provide insights.
Guide planning and client teams to deliver on 'data-driven' marketing investment decisions.
Create and manage deliverables against detailed project plans.
Provide a high-value consultation layer on top of analytics deliverables.
Consult with client media teams to align on strategy, implementation, and measurement plans.
Determine the best means of communicating analytical insights to clients for understanding and application.
Build presentations providing a clear analytics story, highlighting importance, truths revealed, and recommended actions.
Build the profile of Analytics within the agency by packaging and evangelizing best-in-class client work.

Requirements

Minimum 5 years of experience in performing analytics in a marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
Strong understanding, interpretation, and diagnostics in BLS studies within Ad serving platforms (i.e. DV360 BLS & Search Lift, amazon BLS, TikTok BLS, etc.).
Strong understanding, interpretation, and diagnostics in BLS studies attributed to OOH executions.
Strong understanding, interpretation, and diagnostics in 3P Cross Channel BLS studies (i.e. Kantar, Dynata, DISQO, Lucid, etc.).
Strong understanding, interpretation, and diagnostics in MMM (i.e. IPSOS, Nielsen, Analytic Partners).
Working knowledge of databases and SQL is preferred.
Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.).
Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
Experience in a cross-functional team environment with agency experience a big plus.
Strong understanding of contemporary marketing analytics, advertising technology and research techniques.
Innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment.
Strong client management/consultative experience with both presenting and resolving issues.
Extensive experience leading and managing marketing technology projects from ideation through implementation.
Strong critical thinking and problem-solving skills – a demonstrated ability to mine data for relevant and actionable insights.
Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audiences.
Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution.
Demonstrated experience with programmatic audience buying concepts and execution.
Powerful leadership qualities, as will be required to lead external and internal resources into new marketing effectiveness territories.
Strong attention to detail, and ability to quality-check teams’ work to ensure data anomalies/mistakes are caught prior to delivery.
Strong management capabilities, both operationally and strategically, to guide teams on product enhancement.
Outgoing and able to integrate with fast-paced planning and activation teams.
Able to cultivate excellent relationships with technology and research partners.
Ability to meet deadlines in a fast-paced environment.
Hands-on, problem solving abilities – “can do” approach (a thinker and a doer).

Skills

Data-driven insights
Modern measurement plans
Analytical problem solving
Technical translation
Strategic account direction
Technology process
Media reporting
Consumer-driven analytics
Media investment planning
Marketing activation
In-campaign learning agendas
Test design
Brand goal objectives measurement
Advanced analytics projects
Marketing strategy
Business results improvement
Measurement frameworks
KPI development
Digital media buying
Programmatic audience buying
Leadership
Attention to detail
Relationship cultivation
Problem solving

Location

Remote

Work Type

Full-time

Experience Level

Associate Director
Minimum 5 years of experience

Education Level

Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).

Salary/Compensations

USD $112,290.00 - USD $179,712.00/Annually

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

About the Company

Spark Foundry was built during the most transformative time in the history of advertising and marketing.
We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people.
Transformation is part of our DNA.
Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo.
Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.”
No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Equal Opportunity

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
All your information will be kept confidential according to EEO guidelines.