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About the Role
The Senior Manager, Trade Marketing - North America role is responsible for supporting the North America Account Partnerships team to ensure alignment with key retail partners and that brand strategy complements retail Go To Market plans. This role serves as the link between the global marketing team and regional sales channels, executing targeted marketing strategies to enhance product visibility, drive sales, and ensure brand consistency.
Responsibilities
- Establish key elements of operational plans for North America Trade Marketing, acting as the primary regional lead for retailer marketing projects, specifically Sephora and Ulta.
- Develop and execute exclusive regional campaigns aligned with broader Americas business goals.
- Manage dedicated trade strategies across regional touchpoints, reducing the tactical execution workload for core brand teams.
- Oversee the regional education strategy with the Education Team, ensuring retail partners and in-store teams have best-in-class content, assets and training programs.
- Lead retailer marketing and campaign support for emerging brand opportunities, including LooPha and NIOD.
- Build strong relationships with senior brand and corporate leaders and key retail partners, including Ulta and Sephora.
- Collaborate with Account Partnership Marketing teams and field leaders to drive local social content, local relevancy, Retailer Co-op programs and large-scale experiential activations.
- Lead Visual Merchandising projects by managing timelines, budgets and cross-functional/third-party partners.
- Lead channel recommendation processes to capture regional needs, managing translations and localization with agencies.
- Apply strong beauty industry and trade marketing expertise to execute the 4Ps (Product, Price, Place and Promotion) at point of sale.
- Track launch KPIs, create 360° recaps and develop scalable regional best practices.
Requirements
- 7+ years of equivalent experience focused on Trade Marketing, Account Marketing or Retail Marketing Communications within a B2B/Direct-to-Consumer environment.
- 5+ years of people management and/or leadership experience, with the ability to organize work, allocate responsibilities, coach team members and support professional development.
- Proven experience delivering successful integrated omnichannel campaigns, with a strong focus on retail execution, including VM rollouts and retailer co-op programs.
- Exceptional project management, interpersonal and communication skills, with the ability to manage multiple simultaneous projects, work cross-functionally at all levels, and use tools such as Wrike (preferred).
Skills
- Trade Marketing
- Account Marketing
- Retail Marketing Communications
- People Management
- Leadership
- Omnichannel Campaigns
- Retail Execution
- VM Rollouts
- Retailer Co-op Programs
- Project Management
- Interpersonal Skills
- Communication Skills
- Wrike (preferred)
Location
- North America
- US
- Canada
Work Type
- Full-time
Experience Level
- Senior Manager
- 7+ years of experience
- 5+ years of people management/leadership experience
About the Company
- DECIEM is a collective of disrupters and doers, creatives and scientists, with a mission to reimagine the beauty industry.
- DECIEM is vertically integrated, including laboratories, manufacturing, retail stores, and brand infrastructure.
- DECIEM is home to The Ordinary, NIOD, AVESTAN, and other emerging brands.
- DECIEM was founded on the principle of doing everything that others don’t.
- DECIEM is a People first company that lives by its core values: Defy Convention, Make it real, Play in the grey, Build Bridges, Be the rabbit.
- DECIEM's objective is to build growth and do good things while prioritizing people, animals, and the Earth.
- DECIEM's Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.
- In 2020, DECIEM established the Good Fund to support charities.
- DECIEM is committed to diversity, equity, and inclusion (DEI).
Equal Opportunity
- DECIEM is an equal opportunity employer.
- We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws.
- We are also committed to creating and maintaining an inclusive and accessible workplace.
- If you are contacted to be part of our recruitment process and require accommodation, please let us know.