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About the Role
This role focuses on Co-Brand product marketing, developing annual plans to achieve Canada ICS customer marketing objectives, including operational excellence, customer relevance, scalable engagement, and healthy returns on non-acquisition investments. The individual will coordinate with ICS stakeholder teams on investment and marketing strategies to influence and execute the marketing plan, and conduct post-campaign performance analysis to optimize impact and efficiency.
Responsibilities
- Work effectively across stakeholders to intake ICS customer objectives and develop annual co-brand marketing plans, ensuring enterprise and partner objectives are met.
- Improve the customer experience with relevant, timely, and synchronized marketing and holistic treatment strategies throughout the customer lifecycle.
- Lead end-to-end marketing execution of strategies and campaigns, including working with creative agencies, obtaining stakeholder approval, and deploying initiatives with internal and external teams, vendors, and partners.
- Support the flawless execution of the marketing plan in coordination with local and central teams, emphasizing controls and marketing excellence to meet regulatory and compliance requirements.
- Measure campaign performance against KPIs to inform future strategies.
Requirements
- University degree in marketing, business, or equivalent professional experience.
- Experience in execution of digital marketing strategies and digital campaign management.
- Strong communication and influencing skills, including presenting and selling new ideas.
- Customer-centric mindset with proven ability to craft initiatives, programs, and campaigns that appeal to customers, merchants, and internal business partners.
- Excellent relationship-building, collaboration, influencing, and communication skills across diverse partners.
- Demonstrated multi-tasking, project management, attention to detail, and prioritization skills in a fast-paced environment.
- Proficiency in Excel and PowerPoint, comfortable with Microsoft Office suite, and adaptable to emerging AI tools.
- Employment eligibility to work with American Express is required; visa sponsorship will not be provided.
Skills
- Digital marketing strategies
- Digital campaign management
- Communication
- Influencing
- Customer-centricity
- Relationship-building
- Collaboration
- Project management
- Attention to detail
- Prioritization
- Excel
- PowerPoint
- Microsoft Office suite
- AI tools
Location
- Hybrid
- Onsite
- Virtual
Work Type
- Hybrid
- Onsite
- Virtual
Education Level
- University degree in marketing or business
Salary/Compensations
- Competitive base salaries
- Bonus incentives
Benefits
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About the Company
- American Express has a 175-year history of innovation, shared values, and Leadership Behaviors.
- The company is committed to backing its customers, communities, and colleagues.
- Operations are guided by a strong risk mindset to uphold the brand promise of trust, security, and service.
- Team Amex offers comprehensive support for holistic well-being and opportunities for skill development, leadership growth, and career advancement.
- Employee voices and ideas are valued, and work contributes to defining the future of American Express.
Equal Opportunity
- American Express is committed to providing an inclusive and accessible work environment.
- All applicants and employees are treated with dignity and respect, and provided with equal treatment regardless of age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation.
- Accommodation is available for individuals with disabilities upon request.