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About the Role
As the Senior Demand Generation Manager on the Growth Marketing team, you will own campaigns that drive existing customers to purchase additional Rippling products. You will build and execute various campaign types to keep customers engaged and increase revenue.
Responsibilities
- Own and execute demand generation campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
- Write email nurture drips, run in-app and paid advertising to educate customers around webinars, gated content, products, and thematic topics.
- Work with demand generation counterparts for in-app targeting and email nurture to convert leads into pipeline.
- Collaborate cross-functionally with sales, growth, marketing operations, analytics, product marketing, content marketing, and brand marketing to execute campaigns.
- Analyze performance across touchpoints and identify areas to optimize.
- Shift resources to what's working, test new ideas quickly, and scale what moves the needle.
- Serve as the connective tissue across marketing, product-led growth, and sales, ensuring messaging, timing, and experience are aligned across the customer lifecycle.
Requirements
- 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
- Comfort using Iterable, SFDC, Snowflake, Outreach, or similar tooling.
- Proven track record of using demand generation marketing to improve activation, retention, and customer LTV.
- Customer obsession that you translate into punchy, specific copy.
- Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation.
- Knowledge of when to use AI versus what needs a human touch.
- Clear, concise communicator with the ability to work across teams and influence stakeholders at all levels.
- Analytical mindset—you can parse complex data, spot opportunities, and act on them quickly.
- Data-driven decision-making—experience analyzing datasets in Excel or SQL to draw insights and measure impact.
- Strong project management abilities—balancing multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand.
- Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration.
- Previous close collaboration with sales teams is a plus.
- PLG or B2C lifecycle demand-gen/growth experience using usage signal to drive pipeline is a plus.
Skills
- Demand Generation
- Lifecycle Marketing
- Growth Marketing
- B2B SaaS Marketing
- Iterable
- SFDC
- Snowflake
- Outreach
- Marketing Automation
- Journey Building
- A/B Testing
- Customer Segmentation
- AI
- Communication
- Project Management
- Data Analysis
- Excel
- SQL
- Copywriting
- Audience Targeting
- Sales Enablement
- Performance Tracking
- Email Nurturing
- In-app Advertising
- Paid Advertising
- Webinars
- Content Creation
- Cross-functional Collaboration
Location
- US-based
Work Type
- Office-based (at least three days a week)
- Hybrid
Experience Level
- Senior
Salary/Compensations
- Competitive salary + benefits + equity
Benefits
- Competitive salary
- Benefits
- Equity
About the Company
- Rippling is growing fast, aiming for $1B+ in revenue.
- Rippling’s marketing engine has always been a growth lever.
- Kleiner Perkins partner Mamoon Hamid calls Rippling “the 1% of the 1%”.
- Expanding our cross-sell motion is central to unlocking our next phase of scale.
- Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.
Equal Opportunity
- Rippling is an equal opportunity employer.
- We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.
- To request a reasonable accommodation, please email accommodations@rippling.com.