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About the Role
This position will own the full customer journey at APPLIED, from prospect acquisition and lead nurturing through onboarding, retention, expansion, and customer advocacy. This individual will design and build scalable marketing automation programs, customer journeys, lead scoring models, and reporting frameworks that drive measurable business growth. This individual will develop full-funnel marketing strategies, including email prospecting campaigns that generate qualified opportunities for Sales and post-sale programs that increase customer engagement, retention, and renewal rates. This is a hands-on, high-autonomy role for someone who enjoys building systems from the ground up and creating measurable impact across both pipeline generation and customer growth.
Responsibilities
- Own and optimize the full customer lifecycle, from lead generation and onboarding through retention, expansion, and advocacy.
- Serve as the business owner of APPLIED’s marketing automation and CRM ecosystem, ensuring scalable processes and data integrity.
- Design and maintain lifecycle stages, lead scoring, segmentation, audience management, and automated customer journeys.
- Build and execute email prospecting, lead nurture, and demand generation programs to drive qualified pipeline growth.
- Develop targeted campaigns and account-based marketing initiatives across key industries, applications, and customer segments.
- Create and manage landing pages, forms, CTAs, and conversion paths that support marketing campaigns and revenue goals.
- Partner with Sales to align lead qualification, routing, follow-up processes, and pipeline acceleration strategies.
- Develop onboarding, adoption, retention, re-engagement, and expansion programs that improve the customer experience and drive growth.
- Analyze customer and market insights to inform campaign strategy, content development, and audience targeting.
- Collaborate cross-functionally with Marketing, Sales, Operations, Service, and eCommerce teams to deliver a seamless customer experience.
- Build and manage reporting, dashboards, and funnel analytics, using performance data to continuously optimize marketing effectiveness and business results.
- Must be willing to travel to APPLIED facilities.
- Perform other duties as assigned.
Requirements
- Bachelor’s Degree or higher, or 4+ years of relevant professional experience.
- 5–8+ years in demand generation, growth marketing, marketing operations, lifecycle marketing, or a closely related B2B discipline.
- Located in the Twin Cities, MN area.
- Must be able to travel up to 10% of the time.
- Legally authorized to work in the United States.
- Proven experience with HubSpot Marketing or HubSpot Content highly preferred.
- Experience building and optimizing marketing automation programs, customer journeys, lead management processes, and CRM infrastructure.
- Proven success generating qualified pipeline through email prospecting, lead nurturing, and demand generation initiatives.
- Strong understanding of audience segmentation, lead scoring, email deliverability, data governance, and marketing best practices.
- Experience creating landing pages, forms, conversion paths, and automated campaigns that drive engagement and conversion.
- Strong analytical skills with the ability to develop reporting, interpret performance data, and drive continuous improvement.
- Excellent communication and cross-functional collaboration skills, with experience partnering closely with Sales and other go-to-market teams.
- Self-starter with a builder mentality who thrives in ambiguity, adapts quickly, and takes ownership of delivering measurable business results.
- Communicate information and ideas so others will understand.
- Observe details at close range (within a few feet of the observer).
- Remain in a stationary position for extended periods of time.
- Operate a computer and other office productivity machinery, such as a keyboard, mouse, telephone.
- Travel between company locations, customer sites, and/or manufacturing facilities as needed.
- Walk through manufacturing, warehouse, and production areas as needed.
- AI-generated or AI-assisted interview responses are not permitted. Candidates who use AI tools during interviews will not be considered for employment.
Skills
- Communication
- Collaboration
- Problem-solving
- Marketing automation
- CRM
- Lead scoring
- Customer journey mapping
- Email marketing
- Demand generation
- Account-based marketing
- Landing page creation
- Data analysis
- Reporting
- HubSpot Marketing
- HubSpot Content
Location
- Twin Cities, MN area
Work Type
- Remote
- Full-time
Experience Level
- 5-8+ years
Education Level
- Bachelor's Degree or higher
Salary/Compensations
- $100,000 - $115,000
Benefits
- Medical
- Dental
- Vision
- 401k Match
- Flexible and Team-Oriented work environment
- Generous PTO policy
- Tuition Reimbursement
- Employee Assistance Program
- Career and talent development opportunities
- Opportunities for personal growth
About the Company
- APPLIED Adhesives is the industry leader in helping manage costs, reduce waste, and make entire operations run more efficiently. With world-class adhesive products, equipment, and parts along with visionary leadership, unparalleled expertise, and an agile, responsive service team, we’re not happy simply staying put. Every day, we leverage our technical expertise and passion for problem solving for the benefit of our customers and the future of our company. We have countless victories that we could celebrate, but we’re more interested in looking forward than back. We’ve collected the talent and skills to continue innovating new product solutions and applications in emerging industries. We have the fortitude to not only accept challenges, but to seek them out. And we have the confidence and determination to become the most sought-after adhesive solutions partner.
- Core Values: Team-Oriented, Get Things Done, Accountable, Curious, Driven to Win.
- Leading with Integrity, Collaboration, and Passion.
Equal Opportunity
- We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.