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About the Role

As a Social Media Content Creator at HOLY, you will be a key face of the brand in DACH, developing short-form content for Instagram, TikTok, and YouTube Shorts that captures attention and translates HOLY's brand, community moments, and trends into viral posts. You will manage the entire content creation process from ideation to final post, reaching millions of viewers monthly.

Responsibilities

Develop content ideas and scripts with strong hooks, good pacing, and clear payoffs, translating HOLY's brand into content that resonates with German humor, trends, and internet culture.
Own end-to-end content production, including scripting, on-camera performance, and editing in Premiere Pro.
Collaborate with the Social Media Lead, Campaigns, and Community teams to translate brand strategy, product launches, and community moments into engaging content.
Optimize content for platform performance by staying updated on Instagram, TikTok, and YouTube Shorts trends and using analytics to improve content.
Build creative knowledge by consistently delivering strong content, implementing feedback, meeting deadlines, and helping develop workflows, best practices, and repeatable formats for international use.

Requirements

Native-level German language proficiency in speaking and writing, with an understanding of natural, humorous, relatable, and culturally relevant scriptwriting for the DACH region.
Deep understanding of internet culture, including active following of German creators, memes, trends, cultural moments, and platform updates.
Comfortable and confident on camera, with the ability to act as a recognizable HOLY brand ambassador and produce authentic, mobile-first short-form content.
Proficiency in short-form storytelling, Adobe Premiere Pro, and a strong sense of hooks, pacing, comedic timing, suspense, and payoff. Motion graphics and After Effects skills are a plus.
Performance-oriented and pragmatic approach, comfortable analyzing data, drawing learnings, and implementing them quickly.
Ability to multitask on multiple content projects, work efficiently with attention to detail, and collaborate closely with the Social Media Lead, Community, Campaigns, and international creators.
Eagerness to learn and develop quickly as a creator, actively seeking feedback and absorbing knowledge from experienced creators.

Skills

Content Creation
Video Editing
Social Media Marketing
Adobe Premiere Pro
Short-form Video
Storytelling
Scriptwriting
Trend Analysis
Performance Optimization
Community Engagement
Motion Graphics (Plus)
After Effects (Plus)

Location

Berlin Prenzlauer Berg

Work Type

Full-time
Hybrid

Experience Level

Mid-level

Salary/Compensations

Attractive compensation including company shares

Benefits

Company shares
Profit-sharing in a fast-growing company
Mentorship from experienced Social Media & Content Lead
Direct impact on content and brand
Development of global best practices
Ambitious, humorous, down-to-earth, and authentic team environment
High-quality product with loyal customer base
Flat hierarchies, fast pace, and room for development
Ownership opportunities
Central office in Berlin Prenzlauer Berg
Flexible working hours
28 vacation days
30 Work-from-Abroad days
€1,500 training budget
Urban Sports Club membership
Public transport subsidy
Semi-annual 360° feedback impacting compensation

About the Company

HOLY is revolutionizing the soft drink industry with sugar-free options like HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, HOLY Milkshake®, and HOLY Syrup Bottle®. Founded in a dorm room, the company has saved over 30 million plastic bottles since April 2021 and boasts a 4.6-star rating on reviews.io. HOLY has scaled profitably to over €250 million in D2C revenue across DACH, FR, UK, and PL and is transitioning from a D2C model to a global omni-channel brand. Supported by notable investors and partners, the 200+ strong team aims to disrupt the soft drink industry with better, tastier, and more sustainable products.

Equal Opportunity

Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. If you have a specific need that requires assistant in the application process, please reach out to our People Team at jobs@holy.com.