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About the Role
Own marketing at an AI legal research company that already has 1,900+ firms as customers. Nylon is an AI-native tax and legal research platform used by 1,900+ accountancy and law firms across the UK, Australia and New Zealand. This is our first dedicated marketing hire in the UK, and you will set the marketing strategy and execute it.
Responsibilities
- Generate qualified pipeline through SEO and content, paid search and LinkedIn, email nurture, webinars, and free-trial campaigns.
- Sharpen brand and content strategy, including website, thought leadership, case studies, PR, awards, and managing marketing aspects of professional body relationships.
- Own product marketing, including messaging, positioning against competitors, and equipping the sales team with necessary collateral.
- Manage events and community engagement, including industry conferences, roundtables, and customer community initiatives.
- Set up attribution and reporting in the CRM to measure marketing effectiveness.
Requirements
- 5–8 years in B2B marketing, with at least a few years in SaaS or a subscription product, ideally selling to professional services.
- Proven experience building marketing functions or programs from scratch.
- Proficiency in SEO and analytics, paid search and paid social, marketing automation and CRM, and AI tools.
- Excellent written communication skills, capable of producing credible content for accountants and lawyers.
- Commercially minded with a focus on pipeline and revenue.
- Curious about AI and the evolving professional services market.
- Must have the right to work in the UK.
Skills
- SEO
- Content Marketing
- Paid Search
- Paid Social
- LinkedIn Marketing
- Email Nurture
- Webinars
- Free-trial Campaigns
- Brand Strategy
- Product Marketing
- Event Management
- Community Management
- CRM (Attio)
- Attribution Modeling
- Reporting
- SaaS Marketing
- B2B Marketing
- AI Tools
Location
- UK
Work Type
- Full-time
- Hybrid
Experience Level
- Mid-level
- Senior
Salary/Compensations
- £55,000–£70,000
Benefits
- Real ownership and autonomy in setting strategy and budget
- Opportunity to build a team
- Working with a product customers rely on daily
- Exposure to a market being reshaped by AI
- Small, fast-paced, international team environment
About the Company
- Nylon is an AI-native tax and legal research platform used by 1,900+ accountancy and law firms across the UK, Australia and New Zealand.
- Nylon was the first product accredited by ICAEW in the Legal Information and Research Software category and holds an ACCA affiliation.
- The UK business has been built almost entirely on outbound sales.
- Nylon is the trading name of Law Cyborg Limited.
- We are a small, fast, international team across the UK, Australia and New Zealand.
Equal Opportunity
- Nylon is an equal opportunity employer and welcomes applications from everyone.