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About the Role
We are looking for someone to confidently lead the Workplace 56 Degrees function. The successful candidate will lead our client aligned Customer marketing, known as 56 Degrees, who are responsible for developing our marketing strategy to drive member engagement through client communications, presentations and campaigns across our aligned book of clients. The team also play a key role in pitch activity to secure new clients.
Responsibilities
- Develop and lead the marketing and member engagement (Customer Relationship Management) strategy for workplace, aligned to the key business and marketing priorities of the Group
- Lead, engage, develop, and motivate the team to deliver marketing & communications plans, presentations, webinars, and campaigns for our aligned clients and new prospects
- Work in partnership with Group Brand & Marketing, B2B Marketing, Customer Marketing, Workplace Distribution, and wider business teams to deliver innovative strategies that support our goals and amplify impact across the business
- Role model and embed a culture of high performance, accountability, and continuous improvement to ensure Standard Life's member engagement approach is industry-leading
- Maintain a strategy to leverage emerging technologies and personalized approaches, including digital channels, to help clients engage employees and drive measurable outcomes
- Build Standard Life's reputation within the Workplace market, including presenting at industry conferences, adviser events, and new business pitches
- Establish best-practice measurements, analysis, and reporting that ensures the team is delivering impact and clearly reporting their contribution towards core KPIs (business, commercial, marketing, engagement)
Requirements
- Can self-manage and self-motivate with an ability to work with limited supervision, also encouraging this of own team
- Innovative and creative thinker, who can act on best ideas and build a creative culture across the team
- A natural storyteller who can engage diverse audiences through strong communication and presentation skills
- Has a proven track record with delivering on targets and business objectives
- Can establish strong relationships with senior stakeholders across the wider business to ensure we meet or exceed client expectations
- Has the ability to lead a team virtually with disparate colleagues
- Can balance and manage conflicting and varying demands, often under pressure
Skills
- Marketing strategy
- Member engagement
- Customer Relationship Management
- Marketing and communications
- Client communications
- Presentations
- Campaigns
- Brand marketing
- B2B marketing
- Digital channels
- Communication skills
- Presentation skills
- Team leadership
- Stakeholder management
- Analysis
- Reporting
Location
- Office hybrid
Work Type
- Permanent
- Part-time
- Job-share
- Flexible working
Salary/Compensations
- From £90k
- Indicative bonus range of 30% to 60%
Benefits
- Private medical cover
- 38 days annual leave
- Excellent pension
- 12x salary life assurance
- Career breaks
- Income protection
- 3x volunteering days
About the Company
- We’re Standard Life, a retirement specialist focused entirely on retirement savings and income. We champion the belief that everyone’s journey to and through retirement can be better, and for more than 200 years, we’ve been helping our customers plan and prepare for their financial futures.
- Life today is increasingly complicated, uncertain and unpredictable. People move through different careers, face unexpected moments and navigate important choices. We offer our colleagues flexibility, trust and benefits that work for whatever life brings. In return we expect curiosity, connection, accountability and high standards. We make room for what matters - so you can bring your best, every day.
Equal Opportunity
- We are committed to ensuring that everyone feels accepted and welcome applicants from all backgrounds. If your experience looks different from what we’ve advertised and you believe that you can bring value to the role, we’d love to hear from you.
- If you require any adjustments to the recruitment process, please let us know so we can help you to be at your best.