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About the Role
As Agency Development Director, you will lead the WPP agency strategy and commercial campaigns for your sales patch, focusing on Hearst’s biggest opportunities outside of our top 100 accounts. You will build senior agency relationships, identify new business opportunities and position Hearst as a leading publisher across digital, print, partnerships and events. This role involves leading campaign responses from brief to delivery, ensuring commercially strong, strategically aligned proposals that translate into successful execution. You will represent Hearst confidently across agency partners while leading, developing and supporting your team to drive commercial growth and deliver outstanding results.
Responsibilities
- Own the agency strategy for the WPP patch, identifying priority agencies, relationship opportunities, growth areas and commercial focus points to support revenue delivery and Hearst’s wider objectives.
- Build and maintain strong senior relationships with agency planners, buyers, Directors, Heads of and key decision-makers, acting as the primary contact for campaign responses and execution.
- Identify and drive proactive commercial opportunities across both existing and new business accounts, with a focus on upselling campaigns and growing revenue.
- Lead agency presentations, business reviews, immersion sessions and meetings, clearly communicating Hearst’s proposition, campaign performance, market insight and growth opportunities.
- Manage budgets, pipeline activity and booked revenue across your agency patch, providing accurate forecasting, commercial tracking and strategic recommendations to senior commercial leaders.
- Work collaboratively with Account Management, Creative Strategy, editorial teams and wider stakeholders to interrogate briefs, shape commercially strong responses and ensure campaign ideas are effectively translated into strategy.
- Maintain a strong understanding of Hearst’s full product portfolio, market positioning and agency spend trends, attending relevant sales hub meetings to remain close to commercial targets and opportunities.
- Line manage and support direct reports through coaching, feedback and development, while acting as an ambassador for Hearst UK and undertaking any additional duties appropriate to your skills, qualifications and experience.
Requirements
- Significant experience within a commercial media, agency sales or partnerships environment, with strong senior agency relationships at Director and Head of level.
- Proven ability to own and grow an agency patch, developing clear commercial strategies focused on relationship management, revenue growth and long-term opportunity development.
- Strong relationships across WPP.
- Strong commercial awareness with experience managing budgets, pipeline activity, forecasting and revenue performance.
- Excellent communication and presentation skills, with the confidence to influence and engage senior stakeholders internally and externally.
- A deep understanding of the digital, print, partnerships and events landscape, alongside strong market awareness and curiosity around industry developments.
- Strong strategic thinking and problem-solving skills, with the ability to interrogate briefs, shape commercially effective responses and influence outcomes through collaboration.
- Highly organised with excellent prioritisation, multitasking and attention to detail, alongside the ability to work effectively in a fast-paced environment.
- Experience managing, mentoring or developing others, with a collaborative, resilient and personable approach and a passion for delivering exceptional results and customer service.
Skills
- Agency strategy
- Commercial campaigns
- Senior agency relationship building
- New business development
- Digital publishing
- Print publishing
- Partnerships
- Events
- Campaign management
- Proposal development
- Stakeholder management
- Team leadership
- Commercial growth
- Revenue delivery
- Forecasting
- Budget management
- Pipeline management
- Strategic thinking
- Problem-solving
- Communication
- Presentation
- Influencing
- Market awareness
- Organisational skills
- Prioritisation
- Multitasking
- Attention to detail
- Collaboration
- Resilience
- Customer service
Location
- London, SW1Y 4AJ
Work Type
- In office policy with flexible Fridays
- Hybrid
Experience Level
- Senior
- Experienced agency sales leader
Salary/Compensations
- £53,000 - £57,000
Benefits
- Good Housekeeping Taste and Beauty Testing Panels
- Office sample sales
- Specsavers eye care
- Company-funded Health Cash Plan
- Access to mental health support
- Discounted gym memberships
- Cycle to Work scheme
- Location Flex
- Holiday Exchange
- Charity Day
- Wellbeing resources
- ERG Groups
- Generous Workplace Pension
- Income Protection
- Life Assurance
- Season Ticket Loan
- Salary Finance tools
- Financial Wellbeing sessions
- Home Tech benefits
- Discounts across London
- Everyday savings via the HAPI at Hearst app
About the Company
- UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more.
- Driven by passion, shaped by authenticity and powered by creativity.
- Backs bold ideas, acts with an entrepreneurial mindset and continually evolves.
- Believes in each other's potential and pushes boundaries together to create meaningful impact.
- Proud of its heritage but excited about making history.
Equal Opportunity
- Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people.
- Recognises the significant benefits of creativity, collaboration and innovation that comes with diverse teams.
- Working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.