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About the Role

The Vice President of Site Merchandising will be responsible for defining and executing the site merchandising strategy across ecommerce channels. This leader will own the digital product discovery experience, ensuring our assortment, navigation, search, taxonomy, product presentation, storytelling, and promotional strategies drive both brand engagement and commercial performance. This role requires a unique blend of retail merchandising instinct, customer obsession, analytical rigor, and operational excellence. The ideal candidate has successfully scaled site merchandising capabilities within fashion, jewelry, accessories, beauty, or other premium consumer brands and possesses a strong point of view on product discovery, digital storytelling, conversion optimization, and elevated customer experiences. As a key member of the Digital Leadership Team, this individual will lead and develop a high-performing site merchandising organization while partnering closely with Merchandising, Planning, Creative, Marketing, Product Development, Analytics, UX, and Technology teams.

Responsibilities

Develop and execute the long-term site merchandising vision aligned with company growth objectives.
Lead online product curation, category strategy, product placement, site navigation, search, filtering, and taxonomy initiatives.
Drive online revenue growth, conversion, AOV, units per transaction, product engagement, and customer retention through strategic site experiences.
Partner with executive leadership to identify opportunities for growth, innovation, and market expansion.
Champion a best-in-class site experience that reflects the Kendra Scott brand and makes product discovery intuitive, inspiring, and conversion-focused.
Elevate category navigation, onsite search, product storytelling, visual merchandising, landing pages, and promotional strategies.
Create seamless customer journeys across desktop, mobile, app, and emerging digital channels, with a focus on ease, inspiration, and conversion.
Balance data-driven decisions with strong creative, retail, and product instincts.
Stay ahead of fashion, jewelry, luxury retail, and ecommerce trends.
Leverage consumer insights, competitive intelligence, site analytics, search behavior, and emerging technologies to inform strategy.
Identify opportunities to capitalize on new product categories, customer behaviors, search trends, and market shifts.
Maintain a strong point of view on product presentation, category storytelling, digital styling, and site expression.
Build, mentor, and inspire a high-performing site merchandising team.
Foster a culture of accountability, innovation, collaboration, and continuous learning.
Develop organizational capabilities to support rapid growth and evolving business needs.
Attract and retain top site merchandising, digital retail, and ecommerce talent.
Partner closely with Merchandising, Planning, Inventory, Marketing, Analytics, and Digital Product teams to optimize site performance and business results.
Utilize analytics and customer data to inform assortment visibility, product placement, pricing, promotional, navigation, search, and site merchandising decisions.
Establish KPIs and reporting frameworks to measure site merchandising effectiveness, conversion, discoverability, and customer engagement.
Drive operational efficiencies, scalable processes, and governance for site updates, product launches, seasonal campaigns, and promotional execution.
Collaborate with Creative teams to bring product stories, campaigns, category experiences, and landing pages to life online.
Partner with Technology, Product, UX, and Analytics teams to improve site merchandising tools, customer journeys, personalization, and testing capabilities.
Work closely with Marketing to ensure alignment between acquisition, retention, promotional planning, campaign traffic, and conversion strategies.
Serve as a key stakeholder in product launches, seasonal campaigns, major brand initiatives, and onsite storytelling moments.

Requirements

Bachelor's degree in Business, Merchandising, Marketing, Fashion Merchandising, or related field
12+ years of progressive experience in ecommerce, site merchandising, digital retail, or online merchandising leadership.
Proven experience scaling high-growth fashion, jewelry, luxury, beauty, accessories, or lifestyle brands through elevated site merchandising and digital customer experiences.
Strong understanding of site merchandising, category navigation, onsite search, filtering, taxonomy, product recommendations, customer journey mapping, and ecommerce best practices.
Exceptional retail, fashion, and product sensibility with a strong sense of taste and digital brand storytelling.
Deep understanding of customer behavior, digital analytics, site testing, personalization, product discovery, and conversion optimization.
Demonstrated success leading and developing high-performing teams.
Strong executive presence with the ability to influence cross-functional stakeholders.
Experience operating in fast-paced, entrepreneurial, and high-growth environments.
Passion for innovation, customer experience, product discovery, and building exceptional digital brand experiences.
Jewelry, accessories, fashion, luxury, beauty, or premium consumer brand experience.
Omnichannel retail experience.
Experience leading digital transformation, site experience evolution, or scaling ecommerce merchandising organizations.
Familiarity with personalization, AI-driven merchandising, product recommendations, onsite search platforms, and emerging digital commerce technologies.

Skills

Site merchandising
Category navigation
Onsite search
Filtering
Taxonomy
Product recommendations
Customer journey mapping
Ecommerce best practices
Digital analytics
Site testing
Personalization
Product discovery
Conversion optimization
Team leadership
Executive presence
Cross-functional stakeholder influence
AI-driven merchandising
Emerging digital commerce technologies

Location

Austin, Texas

Work Type

Full-time

Experience Level

Vice President
12+ years of experience

Education Level

Bachelor's degree

About the Company

Kendra Scott is a fun, talented, and driven team dedicated to providing customers with gorgeous products and a WOW! experience.
Family, fashion, and philanthropy are at the core of the company.
The company maintains a family-oriented work environment and gives back to the community.
A passion for great design, dedication to innovation, and a strong social media presence are building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts, and e-commerce.
Headquarters are located in the heart of Austin, Texas, embracing the unique vibe and energy of the hometown as an inspiration for the brand and company culture.
The company is entering its next phase of growth and is continuing to invest in its digital capabilities to deliver exceptional experiences across every customer touchpoint.

Equal Opportunity

We are an equal opportunity employer and value diversity at our company.