Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this VP, Growth Marketing role.

Rezi rewrites your resume against Kendra Scott's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the VP, Growth Marketing posting at Kendra Scott — free, in seconds.

About the Role

Kendra Scott is seeking a highly strategic, analytical, and innovative Vice President, Growth Marketing to accelerate customer and revenue growth across our rapidly evolving omnichannel business. This executive will own the strategy for customer acquisition, retention, lifecycle marketing, loyalty, and performance marketing, building an integrated growth engine that expands our customer base while increasing engagement, frequency, and lifetime value. A key near-term priority will be supporting the launch and evolution of Kendra Scott's new loyalty program.

Responsibilities

Develop and lead enterprise growth marketing strategy across acquisition, retention, loyalty, lifecycle, and performance marketing.
Identify opportunities to accelerate customer and revenue growth across digital and retail channels.
Build a clear growth roadmap grounded in customer insights, business priorities, and measurable outcomes.
Establish a disciplined test-and-learn culture, continuously identifying new audiences, channels, partnerships, and growth opportunities.
Balance short-term performance with long-term customer and brand value.
Serve as a strategic advisor to senior leadership on customer growth, marketing investment, and emerging consumer trends.
Own the strategy and performance of paid customer acquisition across channels including paid social, paid search, affiliate, display, video, and emerging platforms.
Develop strategies to efficiently introduce Kendra Scott to new audiences and customer segments.
Optimize marketing investment against key metrics, incrementality, conversion, and lifetime value.
Partner with Brand and Creative teams to develop high-performing, brand-right creative and content.
Continually evaluate channel mix and identify opportunities to diversify customer acquisition beyond traditional paid media.
Ensure performance marketing supports both ecommerce growth and Kendra Scott's expanding retail footprint.
Play a critical leadership role in the launch and implementation of Kendra Scott's new loyalty program, partnering cross-functionally to develop the go-to-market strategy, drive awareness and enrollment, and create a compelling member experience.
Establish the growth strategy for loyalty following launch, with clear goals for member acquisition, engagement, purchase frequency, retention, and lifetime value.
Lead strategies that increase customer retention, purchase frequency, engagement, and lifetime value across the broader Kendra Scott customer base.
Own the vision and evolution of lifecycle marketing across email, SMS, personalization, CRM, and other direct customer channels.
Integrate loyalty into the broader customer lifecycle, creating personalized journeys and differentiated experiences for members across digital and retail.
Partner with Brand, Creative, Retail, Ecommerce, Technology, Analytics, and Merchandising to ensure loyalty comes to life as a distinctive and cohesive Kendra Scott experience.
Develop sophisticated customer segmentation and personalization strategies informed by behavioral, transactional, and loyalty data.
Establish a test-and-learn roadmap to continually evolve program benefits, communications, experiences, and engagement strategies.
Build customer journeys that connect acquisition, conversion, retention, loyalty, and reactivation into one cohesive experience.
Develop a deep understanding of Kendra Scott's customer.
Partner with Analytics and Finance to establish clear measurement frameworks for marketing effectiveness and customer economics.
Use cohort analysis, segmentation, attribution, incrementality testing, and lifetime-value modeling to inform decisions.
Translate complex data into clear insights and actionable growth strategies for executive leadership.
Build forecasting and reporting capabilities that improve visibility into customer and marketing performance.
Partner closely with Technology and Digital teams to evolve the marketing technology ecosystem and unlock more sophisticated personalization and customer experiences.
Identify opportunities to leverage AI, automation, predictive analytics, and emerging technology to improve marketing effectiveness and speed.
Ensure customer data, platforms, and measurement capabilities support increasingly personalized and relevant experiences.
Stay ahead of changes in consumer behavior, privacy, media platforms, and the evolving digital marketing landscape.
Build, develop, and inspire a high-performing growth marketing organization.
Create clarity around priorities, accountability, measurement, and ways of working across the team.
Partner closely with Brand Marketing to ensure growth strategies strengthen—not dilute—the Kendra Scott brand.
Collaborate with Ecommerce, Retail, Merchandising, Creative, Technology, Analytics, and Finance to deliver integrated growth initiatives.
Develop strong agency, technology, and platform partnerships while determining which capabilities should be built internally.
Champion a culture of curiosity, experimentation, accountability, and continuous improvement.

Requirements

12+ years of progressive marketing experience with significant leadership responsibility in growth, performance, CRM/lifecycle, loyalty, or customer marketing.
Proven success driving meaningful customer and revenue growth for a scaled consumer, retail, fashion, beauty, lifestyle, or digitally native brand.
Experience launching, scaling, or significantly evolving a loyalty or membership program is strongly preferred.
Demonstrated ability to translate a loyalty proposition into customer acquisition, engagement, retention, and incremental revenue.
Demonstrated ability to build an integrated acquisition and retention strategy rather than operating individual marketing channels in isolation.
Deep understanding of customer acquisition economics, retention, LTV, CAC, ROAS, incrementality, and marketing effectiveness.
Strong experience across paid media, CRM, email/SMS, lifecycle marketing, personalization, and loyalty.
Experience operating in an omnichannel environment, with an understanding of how digital marketing influences both ecommerce and store performance.
Strong analytical orientation with the ability to move comfortably between customer insights, financial performance, creative strategy, and executive-level decision making.
Experience leveraging modern marketing technology, customer data platforms, automation, and AI to accelerate growth.
Proven ability to lead and develop high-performing teams while influencing across a complex, cross-functional organization.
Strong executive presence and communication skills with the ability to simplify complex information and create alignment.
A builder mentality: energized by growth, comfortable with ambiguity, and motivated by creating capabilities that may not exist today.
A shared appreciation for our 3 core values of Family, Fashion and Philanthropy.

Skills

Growth Marketing
Performance Marketing
CRM/Lifecycle Marketing
Loyalty Marketing
Customer Marketing
Paid Social
Paid Search
Affiliate Marketing
Display Advertising
Video Advertising
Emerging Platforms
Brand Marketing
Creative Development
Customer Acquisition
Customer Retention
Customer Lifetime Value (LTV)
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Incrementality Testing
Marketing Effectiveness Measurement
Email Marketing
SMS Marketing
Personalization
Customer Data Platforms (CDP)
Marketing Automation
Artificial Intelligence (AI)
Predictive Analytics
Omnichannel Marketing
Data Analysis
Segmentation
Attribution Modeling
Forecasting
Reporting
Executive Leadership
Cross-functional Collaboration
Agency Management
Technology Partnerships
Platform Partnerships
Test-and-Learn Culture
Data-Driven Decision Making
Strategic Planning
Budget Management
Team Leadership
Communication Skills
Problem Solving
Adaptability
Entrepreneurial Spirit

Location

Austin, Texas

Work Type

Full-time

Experience Level

12+ years of progressive marketing experience
Significant leadership responsibility

About the Company

Kendra Scott is a lifestyle brand with a passion for great design, dedication to innovation, and a strong social media presence.
The company is family-oriented, with family, fashion, and philanthropy at its core.
They are committed to giving back to the community.
Operations are based in Austin, Texas, embracing the city's unique vibe and energy.

Equal Opportunity

We are an equal opportunity employer and value diversity at our company.