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About the Role
Yellow Rose is seeking a highly creative, culturally attuned Content Creator to bring the brand to life through distinctive, social-first storytelling. This role will translate the Yellow Rose point of view into compelling stories that build connections and deepen consumer understanding of the brand, capturing the energy, character, and world of Yellow Rose with an editorial eye and a strong instinct for people, place, and culture.
Responsibilities
- Concept, capture, and edit distinctive short-form content for social and digital channels that bring the Yellow Rose brand world to life.
- Identify compelling stories across product, people, retail, hospitality, music, culture, and the broader Yellow Rose community.
- Develop recurring content series and formats that build a recognizable Yellow Rose voice and create an ongoing connection with consumers.
- Stay closely connected to relevant conversations across fashion, music, Western culture, hospitality, retail, and social media, identifying opportunities for the brand to participate with relevance and intention.
- Balance an elevated brand aesthetic with content that feels timely, human, and native to social.
- Be on the ground capturing the energy and character of Yellow Rose retail, hospitality, product launches, partnerships, events, and key cultural moments.
- Approach each experience through a storytelling lens, identifying the people, details, and moments that communicate the broader Yellow Rose lifestyle.
- Showcase product naturally within the brand world through styling, craftsmanship, customization, and experience.
- Build rapport with team members, talent, partners, and other approved participants to bring greater personality and dimension to storytelling.
- Ensure on-camera content follows established brand guidelines, permissions, and applicable release requirements.
- Regularly travel across Texas and to select markets as needed to capture priority brand and cultural moments, including occasional evenings and weekends.
- Own content creation from concept through execution, including story development, capture, editing, audio selection, and delivery of final assets.
- Shoot confidently across iPhone and camera-based formats, choosing the right approach for the story and channel.
- Partner closely with Social, Creative, Brand, PR, Retail, and Merchandising to translate brand and business priorities into compelling content.
- Maintain an organized library of video, photography, raw footage, and evergreen assets that can be leveraged across the organization.
- Move quickly when relevant opportunities arise while maintaining a consistent creative standard and strong brand point of view.
Requirements
- Must reside in Texas, with Austin strongly preferred to allow for regular connection and collaboration with the corporate team.
- A sophisticated storyteller with a strong editorial eye and instinct for identifying the people, places, and details that make a story compelling.
- Deep understanding of Instagram, TikTok, and evolving social formats, with strong short-form video capture and editing skills.
- Strong visual taste and genuine curiosity across fashion, lifestyle, hospitality, retail, music, and culture.
- Ability to translate a distinct brand point of view into content without relying on highly prescriptive creative direction.
- Natural ability to connect with people and create authentic, engaging content.
- Comfortable moving between elevated brand storytelling and spontaneous, real-time content.
- Resourceful, collaborative, organized, and comfortable operating in fast-moving environments.
- Willingness to travel and work occasional evenings and weekends around priority brand moments.
- Portfolio of relevant content creation and social-first storytelling required.
Skills
- Short-form video capture and editing
- Social media content creation
- Storytelling
- Content production
- Content editing
- Photography
- Videography
- TikTok
Location
- Texas
- Austin
Work Type
- Full-time
- Travel required
About the Company
- Born out of love for her family's Texas ranch and the connection, tranquility, and adventure it brings, Yellow Rose by Kendra Scott is the latest extension of the Kendra Scott brand.
- Taking its name from the infamous golden-hued roses of the Lone Star State, as well as the joyful style that the brand is known for, the Yellow Rose by Kendra Scott collection is a boutique approach to jewelry, apparel, and home goods that celebrates the rich ranch culture of the American Southwest.
Equal Opportunity
- We are an equal opportunity employer and value diversity at our company.