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About the Role
We are seeking a results-driven Digital Marketing Manager to play a key role in driving growth across CRM & Email activity in the UK and global markets. This is a pivotal role in the business driving M.com revenue, growing customer retention, improving CAC and growing all digital marketing channels in line with business goals.
Responsibilities
- Support the Head of Digital Marketing in developing, managing, and executing the Mulberry digital marketing strategy across key regions.
- Assist the Head of Digital Marketing with forecasting channel traffic, demand, and efficiency.
- Manage external agencies to ensure the delivery of channel strategy and performance.
- Deliver on revenue targets across CRM & email, ensuring performance aligns with forecasts, and including other channels as required.
- Plan, set up, and execute Email campaigns based on promotional calendar, launches, and key focuses weekly.
- Manage and optimize effective email campaigns and flows aimed at customer retention (e.g., welcome series, re-activations).
- Develop and implement CRM strategies to enhance customer retention and engagement.
- Assist in developing strategies to convert non-loyalty customers, drive engagement, lifetime value, and customer retention.
- Manage daily, weekly, and monthly reporting to deliver growth across marketing channels.
- Analyze campaign data to drive ongoing optimization across email, improving KPIs such as OR, CTR, Engagement time, CVR, revenue per email, AOV.
- Seek opportunities to drive growth and optimize performance across marketing channels.
- Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets.
- Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages for maximum performance.
- Embrace and demonstrate Mulberry values and behaviors: honesty, dynamism, and a community-oriented spirit.
- Support Mulberry in delivering an inclusive culture through open-minded and respectful behavior.
- Act as an ambassador for Mulberry and communicate positively about the brand.
- Incorporate environmentally and socially responsible practices into work, supporting the Made to Last strategy.
- Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included.
- Champion equity, empathy, and understanding in all interactions.
Requirements
- Experience in a similar digital marketing role, ideally with hands-on experience across multiple marketing channels.
- Proficiency in campaign analytics and data reporting (Excel/Google Sheets essential; experience with BI tools a plus).
- Experience in ESP and CRM tools such as Bloomreach.
- Proven experience in developing and delivering customer lifecycle strategies across digital marketing channels.
- Highly organized with strong attention to detail and the ability to manage multiple campaigns across regions.
- Collaborative and proactive, with excellent communication skills and the ability to work in a fast-paced environment.
- Experience in managing a team or individual.
Skills
- CRM
- Email Marketing
- Digital Marketing Strategy
- Campaign Management
- Customer Retention
- Customer Engagement
- Data Analysis
- Reporting
- Campaign Optimization
- Performance Marketing
- Excel
- Google Sheets
- ESP Tools
- CRM Tools
- Bloomreach
- Communication Skills
Location
- UK
- Global
Work Type
- Full-time
Experience Level
- Manager
About the Company
- Mulberry is a British lifestyle brand, internationally acclaimed for quality and design.
- Sustainability has been part of the Mulberry ethos since the brand's inception.
- Mulberry achieved B Corp Certification in 2024.
- Mulberry is committed to improving its impact on people and the planet.
- Mulberry values honesty, dynamism, and a community-spirited approach.
- Mulberry is committed to using business as a force for good.
- Mulberry supports a Made to Last strategy across Climate, Circularity, and Community.
Equal Opportunity
- Mulberry is an equal opportunities employer and is passionate about hiring and developing the best talent.
- All hiring decisions are made solely on the basis of qualifications, skills, or experience as they relate to the particular role.
- Mulberry will make adjustments to application or interview processes upon request to enable candidates to be at their best.