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About the Role

Short form is where brand worlds are built. This role will own the development of IP and media made for the feed, focusing on earning audience attention and fostering belonging. It also involves owning the commercial engine through indirect platform revenue and direct ad-funded formats.

Responsibilities

Build distinct, ownable brand worlds in short form.
Develop recurring formats, characters, and devices that audiences follow.
Protect brand tone of voice across all creators and IP.
Own indirect vertical content monetization, including targets, forecasting, and reporting.
Build repeatable formats for ad-funding, sales, or licensing.
Use performance data to drive commercial planning and IP production.
Own forecasting, contracts, pitching, and onboarding for the creator pipeline and social function.
Develop new formats with the ambition to become standalone shows, creators, or brands.
Identify and prototype ideas with franchise potential.
Codify the process for building a creator's short form media engine.
Lead the end-to-end production system, including content streams, briefing, workflows, and review gates.
Engineer content for reuse and efficiency.
Embed AI and tooling to optimize workflows and output.
Run experimentation on a regular cadence to test, scale, and stop ideas.
Utilize proprietary Creator Insights and platform data to inform decisions.
Build a shared performance view with consistent KPIs across all shows and creators.
Foster learning and application of successful strategies across the slate.
Own and maintain senior relationships with major vertical platforms.
Leverage platform relationships for editorial support, monetization programs, and early access to features.
Maintain a live network of creators, agencies, and short form production talent.
Represent the company as the senior voice on social media.
Hire individuals who raise the team's average skill level.
Build onboarding processes to develop new talent into A-players.
Provide opportunities for strong performers to take on higher stakes and ownership.
Make progression explicit and visible for team members.
Prioritize internal promotions over external hiring when possible.

Requirements

Proven ability to build brand identities and formats in short form that are recognizable and retain audiences.
Demonstrated high taste in vertical content, understanding what makes short-form content engaging and sustainable.
Ability to differentiate between a successful clip and an idea with franchise potential.
Experience in building repeatable models and documenting them for execution by others.
Experience managing a social revenue number and understanding indirect platform monetization at scale.
Experience building content that generates direct revenue through ad-funding, sponsorship, or licensing.
Ability to pitch, contract, and onboard creators, and forecast roster performance.
Proficiency in using platform and audience data to inform creative, commercial, and IP decisions.
Established senior contacts across major vertical platforms and a track record of leveraging these relationships.
Ability to attract top talent and foster their growth.
Capacity to set direction, maintain high standards, and make prioritization decisions under pressure.
Belief that short form is an IP development craft.
Desire to build brand worlds people belong to, rather than solely chasing reach.
Preference for building sustainable models over one-off viral content.
Confidence in taste, supported by data.
Ability to align commercial thinking with creative standards.
Energy for pace and volume, with a talent for building systems to support them.
Deliberate approach to developing people.
Desire to work in person with a high-performing team.

Skills

Brand Building
Short Form Content Creation
Vertical Video Expertise
Format Development
Systems Thinking
Blueprint Development
Commercial Strategy
Revenue Management
Indirect Monetization
Direct Monetization
Creator Management
Forecasting
Contract Negotiation
Onboarding
Data Analysis
Platform Relationship Management
Talent Acquisition
Talent Development
Team Leadership
Strategic Planning
Experimentation Design
AI Integration
Workflow Optimization

Location

In person

Work Type

Full-time

Experience Level

Senior

About the Company

Short form is where brand worlds are built. IP and media made for the feed, not cut down to fit it.
When the audience owes you nothing, you own how you earn their attention in the first second, then give people a reason to stay and then a reason to belong to something: formats they follow, creators they love, a world that rewards and recognises.
The strongest of those formats stop being clips and carousels and become IP in their own right. New IP, new franchises, born in vertical rather than cut down to it.
You will also own what it earns. Short form is a monetisation engine on two fronts: indirect revenue the platforms pay on growth of organic performance, and direct revenue from formats built to be ad-funded, sold and licensed.