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About the Role

The Senior Brand Manager will join the Global John Frieda Innovation & Portfolio Strategy team, shaping the future of the brand and leading end-to-end innovation projects from concept to launch in a cross-functional, international environment.

Responsibilities

Own and drive complex innovation projects end-to-end.
Lead New Product Development projects through the Stage Gate process.
Own timelines, deliverables, and critical dependencies; anticipate risks, identify gaps, and resolve issues.
Lead the cross-functional project team, acting as the central Marketing lead.
Create clarity on actions and decisions, ensure team alignment.
Respond quickly and constructively to changes in formulas, claims, costs, timings, feasibility, or market requirements.
Identify new opportunities for John Frieda by staying close to consumers, culture, beauty trends, emerging technologies, and competitive activity.
Translate opportunities into compelling innovation territories, product concepts, and recommendations.
Develop distinctive product concepts and stories, including claims, naming, design, and copy.
Translate consumer insights, trends, technologies, and product benefits into clear, distinctive, and engaging stories.
Evaluate opportunities against consumer relevance, market potential, portfolio role, feasibility, scalability, and cost.
Manage Cost of Goods and identify and drive TCR/value-engineering opportunities.
Help shape the Innovation Masterplan by providing a clear point of view on future growth opportunities.
Partner closely with regional and local Commercial teams, incorporating their market expertise.
Present recommendations clearly and confidently, facilitate discussion, and constructively challenge thinking.
Build strong relationships with regional and local Commercial teams.

Requirements

University Degree/MBA ideally with a focus on Marketing, Business Management or equivalent.
5+ years in a similar Global Brand position.
Relevant Brand Management, Innovation, or New Product Development experience.
Experience ideally within the Beauty, Personal Care, or consumer goods sector.
Exceptional project leadership and executional discipline.
Ability to manage multiple complex innovation projects simultaneously.
Ability to anticipate risks and dependencies, maintain attention to detail, and proactively resolve issues.
A creative and curious mindset.
Strong analytical and conceptual thinking.
A genuine passion for beauty, consumers, and innovation.
A confident and influential communication style.
Enjoy presenting and engaging audiences.
Strong storytelling skills.
Ability to simplify complexity and turn strategies, technologies, and consumer insights into compelling narratives.
Experience in a fast-paced, dynamic, and highly collaborative environment.
Ability to remain positive and pragmatic when faced with changing priorities, ambiguity, or unexpected challenges.
Enjoy working with and influencing large cross-functional teams.
Strong cultural sensitivity and appreciation of different consumer, market, and commercial needs across countries.
Experience working in a pan-regional role.
Strong consumer and commercial instinct.
Ability to identify opportunities and translate consumer insights, market dynamics, and trends into differentiated propositions with clear growth potential.
Strong experience in problem solving with strong ownership and resilience.
Tenacity and a solution-oriented mindset needed to keep complex projects moving forward.

Skills

Brand Management
Innovation
New Product Development
Project Leadership
Executional Discipline
Analytical Thinking
Conceptual Thinking
Communication
Storytelling
Problem Solving
Consumer Insight Translation
Market Analysis
Trend Analysis
Cross-functional Team Leadership
Stakeholder Management
Cultural Sensitivity

Location

EMEA

Work Type

Full-time

Experience Level

Senior
5+ years

Education Level

University Degree/MBA

Benefits

Flexible working
Competitive salaries
Health and wellbeing offers
Pension schemes
Insurance options

About the Company

Kao is listed as one of the world’s most ethical companies for the last 20 years.
Our EMEA brand portfolio spans across three sectors: Consumer Care (John Frieda, Guhl, Bondi Sands, Bioré, Jergens, Curél), Professional Hair (Goldwell, Oribe, KMS Hair, Kerasilk), and Molton Brown.
Our corporate philosophy, The Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect.
At Kao, we believe the diversity of our teams strengthens our global mission.
We trust and respect each other, collaborating in a friendly and inclusive work environment to achieve great results.
An entrepreneurial environment where passionate and innovative teams come together.
Respect, teamwork, and collaboration are at the heart of how we work.
A workplace culture that prioritizes employee wellbeing.
Opportunities to get involved in initiatives such as Mental Health First Aiders, our Charity Committee, and DE&I communities.
Learning and development opportunities.
Your voice matters here, we value entrepreneurial thinking and innovation from our teams.
Discover careers at Kao and how we live our purpose, Kirei – Making Life Beautiful.

Equal Opportunity

At Kao, we believe the diversity of our teams strengthens our global mission. Here we trust and respect each other, collaborating in a friendly and inclusive work environment to achieve great results.