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About the Role
Shape and evolve the visual experience of Optimizely.com by blending visual design, systems thinking, and digital execution to create engaging, user-centered experiences that elevate the brand and support business goals.
Responsibilities
- Own the visual design of Optimizely.com, ensuring a polished, consistent, and engaging experience.
- Maintain, evolve, and expand the Optimizely web design system, creating reusable patterns and components.
- Audit existing pages to identify opportunities for visual consistency, usability, accessibility, and brand adherence improvements.
- Design and build reusable website components in Optimizely Visual Builder.
- Create page layouts and landing pages balancing aesthetics, usability, performance, and conversion goals.
- Partner with developers to ensure accurate and efficient design implementation.
- Collaborate with content strategists, campaign managers, and product marketers to translate business objectives into digital experiences.
- Ensure designs meet accessibility (WCAG) and responsive design best practices.
- Contribute to ongoing optimization by incorporating user feedback, analytics, and A/B testing insights.
- Help establish and document web design standards, guidelines, and best practices.
Requirements
- 3+ years of experience in web, visual, or digital design.
- Strong portfolio demonstrating modern web design, landing pages, and component-based design systems.
- Proficiency in Figma and collaborative design workflows.
- Experience working within and expanding design systems.
- Strong understanding of responsive design, accessibility standards, and UX best practices.
- Experience collaborating with cross-functional teams, including developers and marketers.
- Strong attention to detail with the ability to balance creativity and consistency.
Skills
- Web design
- Visual design
- Digital design
- Design systems
- Figma
- Responsive design
- Accessibility standards (WCAG)
- UX best practices
- Marketing graphics creation
- Campaign asset creation
- Illustrative graphics creation
- Product visual design
- Diagram design
- Feature illustration
- Motion graphics
- Animation
- Optimizely CMS
- Optimizely Visual Builder
- Enterprise CMS platforms
- HTML/CSS understanding
- Experimentation support
- Conversion rate optimization support
Location
- Remote
Work Type
- Fully remote
- Flexible working options
Experience Level
- 3+ years of experience
Education Level
- Bachelor's degree in Graphic Design, Visual Communication, Interaction Design, or related field (or equivalent hands-on experience)
Salary/Compensations
- $74,000-$137,000
About the Company
- Optimizely provides AI that works for marketers, including AI-powered content creation, world-class CMS, and an experimentation platform.
- 10,000+ brands use Optimizely, recognized as a leader in MarTech by Gartner, Forrester, and IDC.
- The company has 1,600+ employees across 12 global offices.
- Optimizers are described as curious, collaborative, and human, fostering real conversations and big ideas.
Equal Opportunity
- Optimizely is committed to a diverse and inclusive workplace.
- Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.