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About the Role

The Integrated Marketing Manager ensures customers experience relevant, timely, and consistent communications throughout their journey while helping turn business goals into measurable marketing outcomes. This role helps connect customer needs, brand experience, and business performance to drive sustainable growth and loyalty. A strategic, data-driven Integrated Marketing Manager will lead the development and execution of cross-channel marketing programs that support business growth, deepen customer relationships, and strengthen brand engagement.

Responsibilities

Develop and maintain integrated marketing strategies that support key customer journey stages, including awareness, consideration, purchase, onboarding, engagement, retention, renewal, and advocacy.
Partner with Customer Experience, Analytics, and business stakeholders to identify customer needs, friction points, and opportunities to improve engagement throughout the customer lifecycle.
Translate customer insights into actionable marketing plans that improve customer satisfaction, loyalty, and long-term value.
Ensure consistent messaging and experience across customer touchpoints and channels.
Lead lifecycle marketing programs designed to increase customer engagement, retention, renewal, and cross-sell opportunities.
Design and execute onboarding communications that help new customers understand their coverage, services, and value of their relationship with PEMCO.
Develop member communication strategies that support policy renewals and encourage long-term customer loyalty.
Create targeted retention campaigns to proactively address customer needs and reduce attrition.
Continuously evaluate lifecycle performance and optimize programs based on customer behavior and business outcomes.
Lead the planning, execution, and optimization of integrated marketing campaigns supporting business, product, and customer initiatives.
Coordinate cross-functional campaign development across owned, earned, paid, and partner channels.
Ensure campaign plans include clear objectives, audience strategies, messaging frameworks, channel tactics, measurement approaches, and timelines.
Collaborate with creative teams and agencies to develop compelling campaign assets that align with PEMCO's brand standards.
Manage marketing activation across channels including: email, digital and paid media, social media, website and digital experiences, direct mail, agent and partner communications, in-app or customer account experiences, internal communication channels, when appropriate.
Ensure channel strategies work together to create seamless customer experiences and maximize campaign effectiveness.
Optimize channel mix based on audience behavior, campaign objectives, and performance data.
Serve as a key marketing partner to Distribution, agency, affinity, and business partners.
Develop co-marketing and partner marketing initiatives that drive awareness, engagement, and business growth.
Collaborate with partner stakeholders to align goals, messaging, campaign execution, and measurement.
Support the development of marketing resources and communication tools that help partners effectively represent the PEMCO brand.
Establish campaign KPIs and success metrics aligned to business objectives.
Monitor, analyze, and report on campaign effectiveness using performance data and customer insights.
Develop recommendations to improve performance through audience targeting, messaging, channel optimization, and customer journey enhancements.
Create executive-ready performance reports and presentations that communicate campaign impact and business outcomes.
Partner with analytics teams to identify trends and opportunities for continuous improvement.
Work closely with Product, Distribution, Customer Experience, Digital, Brand, Creative, Communications, Data & Analytics, and Technology teams.
Build strong stakeholder relationships and ensure alignment across initiatives.
Manage project timelines, priorities, and resources to support successful campaign execution.
Champion a culture of testing, learning, customer-centered decision-making, and results-driven marketing.
Authentically support the PEMCO Brand and constantly are on the lookout for top talent to join us to achieve our Mission to Worry Less and Live More.
Other duties as assigned.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
5-8+ years of progressive experience in integrated marketing, customer marketing, lifecycle marketing, demand generation, or related disciplines is required
Experience managing multi-channel campaigns from strategy through execution and measurement is required
Experience developing customer journey or lifecycle marketing programs is required
Strong understanding of CRM, segmentation, customer engagement, and retention strategies is required
Demonstrated ability to analyze performance metrics and translate insights into action is required
Excellent communication, collaboration, and project management skills are required
Ability to manage multiple priorities in a fast-paced, matrixed environment is required
Experience in insurance or another highly regulated industry is preferred
Experience with customer journey mapping and customer experience frameworks is preferred
Familiarity with marketing automation and CRM platforms is preferred
Experience supporting partner, channel, or affinity marketing programs is preferred
Experience working with customer analytics and performance reporting tools is preferred
MS Office: Skilled proficiency in Excel, Word, PowerPoint, Outlook is required
Customer First: Has a relentless focus on the customer and dives deep into the challenges they face with a strong customer service orientation is required
Team Player: Is responsive, flexible, and able to succeed in a team-oriented, collaborative environment, building effective working relationships and partnerships with internal partners, customers, and vendors

Skills

Integrated Marketing
Customer Marketing
Lifecycle Marketing
Demand Generation
Multi-channel Campaign Management
Customer Journey Development
CRM
Segmentation
Customer Engagement
Retention Strategies
Performance Metrics Analysis
Communication
Collaboration
Project Management
Insurance Industry
Customer Journey Mapping
Customer Experience Frameworks
Marketing Automation
Partner Marketing
Channel Marketing
Affinity Marketing
Customer Analytics
Performance Reporting
MS Office Suite (Excel, Word, PowerPoint, Outlook)

Location

WA
OR
ID
Seattle, WA

Work Type

Hybrid

Experience Level

5-8+ years

Education Level

Bachelor's degree

Salary/Compensations

$127,971 - $156,409 (Greater Seattle area target)
$106,643 - $177,738 (Greater Seattle area full range)
$112,937 - $138,035 (Outside Greater Seattle area target)
$94,115 - $156,857 (Outside Greater Seattle area full range)

Benefits

Medical, dental, and vision plans for employees and eligible family members with generous employer premium cost shares.
Employer-paid basic life and accidental death & dismemberment insurance.
Long- and short-term disability benefit coverages.
Participation in PEMCO’s 401(k) plan with a generous employer match (2 for 1 on the first 6% employee pre-tax and/or Roth deferral, up to federal maximums).
Vacation and eight (8) paid holidays.
Four (4) floating holidays.
Up to ten (10) days of sick leave immediately upon hire.
Paid time off for bereavement, jury duty, and employee volunteering.
Education Assistance Program after one year of service.
Scholarship program for children of PEMCO employees after one year of service.
Children’s birthday gift program.
Flexible Spending Accounts.
Employee Assistance Program.
Charitable gift matching.
Discretionary bonuses.
Tiered sales commissions and/or incentives.

About the Company

PEMCO is a mutual insurance company owned by its Northwest policyholders, providing auto, home, renters, and boat coverage.
Recognized by Forbes as one of America’s Best Insurance Companies in both Auto and Home for 2026.
Recognized by Newsweek as one of America’s Greatest Midsize Workplaces 2025.
Consistently recognized for outstanding customer service, employee expertise, community partnerships, and social impact programs.
Social impact programs focus on youth education, stronger communities, and increased safety.
Committed to diversity, equity, inclusion, and belonging, fostering an inspiring and inclusive workplace.
Aims to build fairness and understanding, encourage collaboration and flexibility, and celebrate differences to enable individuals to achieve their full potential.

Equal Opportunity

PEMCO is an equal opportunity employer and values diversity.
Dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation, or veteran status.
Provides reasonable accommodations for candidates needing assistance during the application or interview process.
Applicants have rights under Federal Employment Laws: Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), Employee Polygraph Protection Act (EPPA).