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About the Role
The Sales Manager – Exhibitions will play a key role in supporting the successful delivery of Olympia’s diverse events portfolio. This role will work closely with the sales and events teams to negotiate and secure business contracts, manage client relationships, and contribute to the continued growth and profitability of Olympia’s exhibitions and events. As a pivotal point of contact for clients and stakeholders, the Sales Manager – Exhibitions will ensure that each event is delivered to the highest standards, aligned with client expectations and organisational objectives.
Responsibilities
- Collaborate with the Sales team to support the delivery of a varied and high-profile events programme.
- Negotiate, secure, and close business contracts with new and existing clients.
- Build and maintain strong, long-term relationships with key stakeholders and clients.
- Liaise with the Events team to ensure seamless handover of client requirements and successful execution of events.
- Work with the sales team to review, refine, and implement the sales strategy.
- Identify new business opportunities and contribute to growth and revenue generation.
- Track and report on sales performance, identifying areas for improvement.
- Represent Olympia at events, meetings, and networking opportunities to promote services and build brand awareness.
Requirements
- Proven experience in event sales or a similar role within a fast-paced, client-facing environment.
- Familiarity with CRM systems and event management tools.
- Interest in or knowledge of the events industry and its evolving landscape.
- Enthusiastic, proactive, and motivated to contribute to a fast-growing and innovative organisation.
- Strong relationship management skills, with a client-centric approach.
- Excellent interpersonal skills, with the ability to influence, motivate, and engage stakeholders at all levels.
- Proven ability to manage and prioritise a diverse and demanding workload effectively.
- Capable of managing multiple tasks and resolving operational issues in a dynamic environment.
- Commercially astute, with experience or understanding of sales strategy and business development.
- Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check.
Skills
- Relationship management
- Client-centric approach
- Interpersonal skills
- Influencing
- Motivation
- Stakeholder engagement
- Workload management
- Prioritisation
- Task management
- Problem-solving
- Commercial acumen
- Sales strategy
- Business development
- CRM systems
- Event management tools
Location
- Olympia
Work Type
- Full-time
Experience Level
- Proven experience in event sales or a similar role
Benefits
- Discounted tickets
- 25 days annual leave
- Life Assurance policy
- 5% Pension contribution
- Healthshield support for costs (dental, counselling, physio)
- Employee Assistance Programme (EAP) via AXA Health
- Eye care vouchers
- Contribution towards glasses
- Cycle to Work scheme
- Employee Referral Scheme
About the Company
- Legends Global is redefining excellence in sport, entertainment and live events.
- We provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
- We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
- Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration.
- Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
- Olympia is one of the UK’s leading event destinations, hosting exhibitions, conferences, live entertainment, sporting events, and corporate functions.
- Technology is at the heart of every event, with reliable connectivity and resilient infrastructure critical to delivering exceptional experiences for organisers, exhibitors, visitors, and employees.
- We are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future.
- We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers.
Equal Opportunity
- We are committed to active inclusion, diversity, and equal opportunities.
- This commitment begins with our recruitment and selection process.
- We welcome discussions about flexible working arrangements.
- If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application.
- We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.