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About the Role

As the Marketplace Merchandiser for Berghaus & Endura, you are the voice of the consumer in the region and the connector between product and market. You'll manage and deliver the creation of consumer-right assortments and influence price positioning across Berghaus & Endura key markets in EMEA, optimizing for growth, profitability, and brand equity. You'll gather, distill and action market insights, sales feedback, and data analytics to influence global range direction, drive best-in-class regional assortments; and ensure Berghaus & Endura shows up in the right places, at the right time, at the right price, for the right planet. You will build collaborative relationships with your Sales counterparts that are critical for delivering the needs of your region. This role is pivotal to realizing Berghaus & Endura global strategy within the region, helping to protect and grow our brands in EMEA.

Responsibilities

Build collaborative partnerships with your Sales counterparts to unlock Market and account opportunities.
Become the authority on your Market landscape (distribution and competition) and consumer needs.
Track competitor performance, market trends, and category shifts; turn insights into actionable recommendations.
Manage and optimise the Berghaus & Endura EMEA product assortment for your markets in collaboration with the Commercial teams and Senior Brand Merchandiser, balancing local relevance with global brand strategy.
Coordinate tailored assortments for key strategic regions/partners to drive adoption and elevate brand perception.
Create targeted assortments at brand and key competitor level using sell-in/sell-out, consumer knowledge, sales insights and margin data.
Deliver seasonal editing with a "less is more" focus, prioritizing hero products, storytelling, segmentation, and credible outfit building.
Manage pricing inputs (working closely with the Brand Merchandiser and Pricing Analyst): gather market benchmarks, GBB architecture, consumer perception, and competitive insights.
Deliver and manage the analysis of Berghaus & Endura EMEA assortment performance against key metrics.
Prepare seasonal "lessons learned" reports and feed insights into future planning.
Manage forecasting inputs: work with Sales and Planning teams to submit accurate forecasts.
Pressure test forecasts against historical data and market potential to minimize risk.
Support alignment between product strategy and financial planning to maximize profitability.
Coordinate and deliver regional GTM tools: storytelling, range explanation, segmentation guidance, and key line direction.
Equip Sales teams with regionalized tools, key talking points, and tailored content.
Support sales launches and key partner meetings across priority markets.
Coordinate inputs between Product, Sales, and Planning teams for the EMEA region, balancing brand ambition with commercial needs.
Feed regional insights into the global briefing process and roadmap planning.
Embed consumer-centric thinking and margin responsibility.

Requirements

Strong brand merchandising (or buying) expertise across assortment planning, pricing, segmentation, and line architecture.
Advanced analytical and commercial acumen: ability to interpret data and tell actionable stories.
Experience contributing to forecasting, and pricing positioning processes.
Strategic mindset with strong operational delivery capability.
Consumer-obsessed, commercially sharp, and brand proud.
Curious, proactive, and adaptable-able to operate independently within defined frameworks.
Strong communicator and collaborator-able to influence across functions without direct authority.
Comfortable using digital tools and evolving technologies; openness to AI and automation is a plus.

Skills

Brand merchandising
Buying
Assortment planning
Pricing
Segmentation
Line architecture
Analytical skills
Commercial acumen
Data interpretation
Forecasting
Pricing positioning
Strategic thinking
Operational delivery
Communication
Collaboration
Influencing
Digital tools
AI
Automation

Location

EMEA

Work Type

Hybrid working

Experience Level

Advanced

Salary/Compensations

Competitive salary

Benefits

Discretionary bonus
Hybrid working
Flexible start and finish times
Generous holiday allowance
Product discounts
Sample sales
Enhanced family-friendly policies
Healthcare support
Gym and fitness discounts
Cycle to work scheme
Electric car scheme

About the Company

Pentland Brands is a global family business behind some of the world’s most iconic active and lifestyle brands.
We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.
Berghaus is a brand built for the outdoors, shaped by decades of innovation, exploration and a belief that great kit helps people go further.
From the mountains to the trail, Berghaus creates product for people who want to move confidently in the outdoors, whatever the conditions.
It is a brand with real heritage, but also a clear focus on what comes next: better performance, better materials, better fit and more responsible product choices.
Joining Berghaus means becoming part of a team that cares deeply about the details, how product feels, how it performs, how it lasts, and how it supports people in the moments that matter.