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About the Role

Tide is transforming the small business banking market and seeks a motivated professional to drive B2B growth. This role involves acting as an ambassador for Tide, introducing SMEs to core products, and balancing business development with internal collaboration.

Responsibilities

Act as the face of Tide by executing targeted sales strategies and prospecting new SME clients.
Build partnerships and close business to build a robust pipeline across your designated territory.
Own the full sales cycle from initial field contact through to closing and onboarding, ensuring a seamless experience for new members.
Confidently demonstrate and sell Tide’s core product suite, specifically focusing on business current accounts, commercial insurance, funding options, and card terminal solutions.
Identify, negotiate, and manage strategic partnerships with local business hubs, accountants, and SME networks to drive referrals and scale customer acquisition.
Maintain a full-time, 5-day-a-week schedule operating across the field and the office.
Align with the wider sales team, optimize pitch strategies, report on market intelligence, and manage the administrative aspects of the sales cycle.
Actively represent Tide at industry events, trade shows, business exhibitions, and local networking sessions to build brand awareness and generate high-quality leads.

Requirements

Demonstrable track record in B2B business development and active field sales, ideally within a fast-paced startup or fintech environment.
Direct industry expertise selling business current accounts, commercial insurance, or working within the card terminal and payments sector.
Exceptional verbal and written communication skills, with the proven ability to confidently pitch to business owners, negotiate deals, and present to large groups.
Strong background in identifying, securing, and nurturing B2B partnerships and referral networks.
Highly effective at networking events, with a natural ability to build rapport and establish trust quickly.
Highly organized and capable of effectively managing a full 5-day on-site and field schedule, seamlessly balancing independent fieldwork with collaborative in-office responsibilities.

Skills

B2B business development
Active field sales
Sales strategies
Client prospecting
Partnership building
Sales cycle management
Product pitching
Negotiation
Networking
Communication
Presentation

Location

Office and field

Work Type

Full-time
5-day-per-week commitment
Flexible work from home or at the office arrangements

Experience Level

Mid-level

Salary/Compensations

Competitive salary

Benefits

Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.)
24/7 Employee Assistance Programme
25 days holiday with the ability to buy extra days
Professional L&D budget per year
Spacious brand new office in Liverpool street with an all-day snacks bar
Enhanced family-friendly leave
24 hours paid volunteering time off per year
Sabbatical leave

About the Company

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts: Tide is available for UK, Indian, German and French SMEs, Over 2 million members across UK and India, Over $300 million raised in funding, Over 2,800 Tideans globally, Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

Equal Opportunity

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.