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About the Role
To lead the planning, execution, and financial management of integrated marketing campaigns across the Fourmarketing Group portfolio, connecting marketing, press, and social channels to strengthen brand recognition, deliver measurable return on investment, and create effective outcomes across multiple brands and product categories.
Responsibilities
- Own and develop the annual marketing strategy and integrated marketing calendar across the Fourmarketing Group brand portfolio, translating commercial and creative priorities into clear programmes of activity, particularly for brands Agent Provocateur and Aquascutum.
- Partner closely with the Chief Executive Officer and Brand Creative Directors to shape brand positioning, seasonal priorities, audience plans, and go-to-market activity.
- Ensure marketing, press, social media, and wider brand activity operate as one connected strategy, strengthening awareness, engagement, customer relevance, and measurable business performance.
- Lead the end-to-end planning, delivery, and evaluation of integrated marketing campaigns across multiple brands, genders, and product classifications.
- Own marketing budgets and deliver activity within the parameters agreed by the Finance Director and Chief Executive Officer, balancing long-term brand building with measurable commercial return.
- Establish clear campaign objectives, KPIs, and reporting frameworks, using performance data and insight to optimize current and future activity.
- Produce clear monthly progress and performance reports for senior leadership, brands, and external partners, demonstrating effectiveness, learning, and return on investment.
- Lead and manage the marketing, press, and social media teams on a daily basis, setting clear expectations, priorities, workflows, and deadlines.
- Create an ambitious, collaborative, and high-performing environment, coaching and developing junior and less experienced team members while keeping teams connected to wider commercial and creative priorities.
- Manage relevant agencies, suppliers, and external partners, ensuring consistently high standards, timely delivery, and effective use of resources.
- Build and leverage strong industry, media, creator, agency, and brand-partnership networks to identify collaborations and activations that increase reach and strengthen brand positioning.
- Negotiate effectively with partners and suppliers, using relationships and market knowledge to drive innovation and secure best-value outcomes from marketing investment.
- Maintain strong awareness of developments across fashion, lifestyle, culture, social media, and consumer behavior, bringing relevant new thinking and opportunities into the business.
- Assess how emerging technologies, platforms, and marketing tools can improve audience engagement, team productivity, and campaign performance.
- Develop creative and commercially effective solutions for both highly targeted, lower-budget activity and larger integrated campaigns.
- Present strategies, plans, results, and recommendations confidently to senior stakeholders, brands, and partners.
- Perform actions based on any reasonable requests by a line manager.
Requirements
- Strong awareness of developments across fashion, lifestyle, culture, social media, and consumer behavior.
- Ability to assess emerging technologies, platforms, and marketing tools.
- Proficiency in developing creative and commercially effective solutions.
- Confidence in presenting strategies, plans, results, and recommendations to senior stakeholders, brands, and partners.
Skills
- Integrated marketing campaign planning
- Financial management of marketing campaigns
- Marketing strategy development
- Brand positioning
- Audience planning
- Go-to-market strategy
- Press management
- Social media management
- Performance marketing
- Budget management
- KPI establishment
- Reporting and analytics
- Team leadership and management
- Agency and supplier management
- Network building
- Negotiation
- Market analysis
- Emerging technology assessment
Location
- London, UK
Work Type
- Full-time
Experience Level
- Senior
Benefits
- 25 days annual leave entitlement, plus bank holidays each year
- Generous staff discount across a variety of brands
- Auto-enrolment into the company pension scheme
- Cycle-to-work scheme
- Charity time-bank scheme
- Ability to purchase additional annual leave
About the Company
- Four Marketing was founded in 1997 and has since grown into one of the UK’s most influential 360° fashion wholesale, design, and retail businesses.
- From our bespoke 45,000 sq ft location in London’s dynamic King’s Cross quarter, not only are we deeply rooted in the very heart of the UK’s fashion scene, but we’re also well connected to reach a global fashion audience.