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About the Role

Healthengine's mission is to improve access to healthcare by helping Australians find and connect with all care providers. The Campaign & Comms Lead will manage and deliver provider marketing activity, execute prospect and customer nurture communications, and support ARPU growth through coordinated communications, campaigns, and events.

Responsibilities

Build, schedule, QA and optimize provider communications in HubSpot (EDMs, nurture journeys, automated campaigns).
Execute communications to support conversion through the funnel (Lead to MQL), and drive adoption/upsell messaging for existing customers (ARPU uplift).
Maintain audience segmentation, testing (A/B), reporting and continuous improvement for engagement and conversion.
Own deliverability basics (list hygiene inputs, unsubscribes, suppression logic, compliance checks).
Own and manage the Provider Marketing Calendar across email, events, social media, web updates and key moments.
Create and manage social media content for LinkedIn and Facebook, including planning, scheduling, and performance oversight through Metricool.
Coordinate priorities, timelines and stakeholder approvals (Marketing, Sales, Product, RevOps).
Ensure activity is sequenced correctly (pre-launch, launch, follow-up) and aligned to GTM plans.
Own the provider marketing CMS workflow: build, QA and publish landing pages and webforms to support provider campaigns, events, product releases, and content-led initiatives.
Partner with the Content Marketing & SEO Manager to implement landing pages required for content and SEO activity.
Implement website updates and enhancements scoped by the Provider Marketing Manager (e.g., layout, copy placement, CTA modules), aligned to CRO priorities.
Partner with Marketing Ops / RevOps to ensure tracking, UTMs, form routing and attribution are implemented correctly, and issues are resolved quickly.
Plan, coordinate and deliver provider marketing events across verticals (large and small).
Own logistics and supplier management: venues, organisers, printers, signage, merchandise, booth assets, shipping, run sheets.
Create event briefing docs for internal teams (objectives, messaging, offers, lead capture process, follow-up plan).
Execute post-event follow-up communications and performance reviews to improve event lead to MQL conversion.
Deliver campaign assets that promote Healthengine’s provider brand (event collateral, landing pages, emails, social support assets).
Work with Design and stakeholders to produce creative briefs and ensure brand consistency across touchpoints.
Support product marketing execution for the provider portfolio as required, ensuring consistent messaging and delivery quality.
Work with Marketing Ops to ensure regular reports highlight insights and advise recommended actions.

Requirements

Proven experience in B2B marketing execution (campaign delivery, comms, events, conversion optimisation).
Hands-on marketing automation experience (HubSpot preferred): journeys, segmentation, testing, reporting.
Strong CMS capability (Wordpress or HubSpot preferred): building landing pages/webforms and applying conversion best practice.
Event planning and logistics experience, comfortable coordinating multiple suppliers/stakeholders.
Strong project management and ability to juggle multiple workstreams with tight deadlines.
Data-informed mindset: ability to interpret results and apply learnings quickly.
Driven by impact and results-oriented.
Combines a high attention to detail with big picture thinking.
Bias towards action and getting things done, with a done is better than perfect attitude: quality work, balancing priority with speed.
Voracious learner always looking to expand their skills.
Comfortable taking ownership and having accountability.
Creative, open minded and open to risk and trying something new.
Able to flourish in a rapidly-changing agile environment.
Strong presentation and communication skills, to be able to communicate clearly and effectively with both technical and non-technical minds.

Skills

HubSpot
Metricool
Wordpress
Marketing automation
CMS
Project management
Data analysis
Content creation
Social media management
Event planning
B2B marketing

Location

Hybrid

Work Type

Hybrid

Experience Level

Mid-level

Benefits

Hybrid workplace flexibility
Vibrant social calendar of events
Quarterly team-building activities
Weekly stocked kitchen with snacks, treats, and beverages
Friday drinks trolley
Table tennis and games
Subsidised vending machine
Access to growth opportunities and learning resources
Workplace wellness program
24/7 EAP access for employee and family
Fitness apps and wellbeing resources
Extra leave
Discounts and salary packaging options
Paid parental leave

About the Company

Healthengine's mission is to improve access to healthcare by helping Australians find and connect with all care providers.
Healthengine operates at the intersection of health and tech.
Healthengine is Australia’s leading healthcare marketplace, bringing together over 4 million active Australians, and more than 10 thousand practitioners.
Healthengine ranked 13th Best Workplace in Technology 2023.
Healthengine is a certified Great Place to Work in Australia 2025/26.

Equal Opportunity

At Healthengine, we believe in the power of a diverse work environment to fulfil our mission and better serve our providers and patients.
We’ve created a culture that genuinely values diverse perspectives and backgrounds, knowing that our differences can inspire new ideas.
We are fully committed to building and maintaining our inclusive environment where all voices are respected and heard.
If you think you have what it takes but don't check all the boxes, reach out anyway - we’d love to hear from you.