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About the Role

The Enterprise & Field Marketing organization in ServiceNow is responsible for driving revenue growth, adoption, and customer success across all direct and indirect sales channels. This role will be a senior player across our APAC marketing insights and operations function, interacting directly with regional business leaders and marketing teams to accelerate pipeline growth and be jointly accountable for revenue targets.

Responsibilities

Own end-to-end marketing operations strategy for an assigned portfolio of APAC markets or programs, continuously unlocking growth, effectiveness and efficiency.
Act as a trusted advisor to in-market marketing leaders on planning & budgeting, rhythm of business, insights & action planning, and process/automation/AI adoption.
Develop and transform the performance of marketing activities to build, accelerate and close pipeline, coordinating with in-market teams to apply consistent methodology.
Partner with the APAC Marketing Business Director and Marketing Operations leadership to implement budget, planning, forecasting and pipeline management tools across the assigned portfolio.
Run rhythm of business (ROB) cadences — cross-market reviews, measurement, and recovery actions — creating networks and coordination among cross-functional groups.
Accurately forecast, measure, analyse and report on the impact of marketing programs and campaigns against agreed KPIs/OKRs, aligned to standard sales models.
Deliver data and actionable insights that inform Quarterly Business Reviews and Pipeline reviews focused on improved performance.
Liaise regularly with the APAC Field Marketing, Global MOps, Global Programs, Strategy & Ops, and Sales teams to ensure business context, understanding of results, and access to program analysis.
Build positive working relationships across Major Areas and Global teams, effectively build consensus, and resolve issues within the project team.
Work with internal marketing systems to ensure maximum efficiency, data quality, buying group coverage & accuracy.
Be a test bed for innovation. Building & testing new processes, automation & AI that can help scale marketing operations and drive systematic growth.
Mentor and provide informal guidance to junior marketing operations team members across the portfolio, sharing lessons learned from successes and failures.
Ensure self and others demonstrate strong ethics and cross-cultural sensitivity when balancing the needs of diverse in-market stakeholders.
Create templates and playbooks that can scale from a single-market to multi-market context.

Requirements

Demonstrable success operating across multiple markets or regions in dynamic, complex environments, with a proven ability to create consensus and influence without direct authority.
Ability to work independently, think, plan, and problem-solve strategically in a fast-paced, high-growth environment with a firm focus on execution within deadlines.
Experience in leveraging AI and applying critically thinking to work processes, decision-making, or problem-solving.
Excellent, prescriptive communication and storytelling skills to deliver information across sales and marketing leaders as well as junior team members.
Extreme attention to detail, time management, and organizational skills.
Comfort working with a variety of stakeholders across Sales, Product, Customer Success, and other functions.
Keen understanding of SaaS markets, business models, and buyer personas.
Data-driven, with experience using CRM and/or marketing automation software.
Experience managing budgets and vendors to deliver effective marketing programs across multiple markets.

Skills

SaaS
Enterprise technology
Integrated marketing strategy
Program development
Relationship management
Cross-functional coordination
Adaptability
Enterprise technology marketing
AI
Advanced MS Excel
Advanced Power BI

Location

APAC - Asia Pacific

Work Type

Flexible

Experience Level

12+ years of overall experience
Significant portion in high-tech/B2B marketing operations

Education Level

Bachelor's degree (Marketing or Commerce, MBA well regarded)
Advanced degree with a marketing emphasis and equivalent experience

About the Company

ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together.

Equal Opportunity

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.