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About the Role
Publicis Health is expanding its network of freelance Digital and Engagement Strategists to support healthcare and pharmaceutical clients. These roles focus on digital experience, audience behavior, and omnichannel orchestration to plan, optimize, and measure work across HCP, DTC, and patient journeys.
Responsibilities
- Develop omnichannel engagement strategy and sequencing.
- Design channel mapping and journey design (HCP, DTC, payer, patient).
- Create KPI frameworks, measurement, and optimization plans.
- Develop content ecosystem strategies.
- Provide digital experience and UX recommendations.
- Partner with creative, media, and data teams to shape activation.
Requirements
- Strong foundation in pharma marketing.
- Ability to connect data, insight, and digital storytelling into clear, actionable engagement plans.
- Experience in digital or engagement strategy.
- Experience translating data and audience behavior into impactful plans.
Skills
- Digital Strategy
- Engagement Strategy
- Experience Strategy
- Omnichannel Engagement
- Channel Mapping
- Journey Design
- KPI Frameworks
- Measurement
- Optimization
- Content Ecosystem Development
- Digital Experience
- UX Recommendations
- Pharma Marketing
Location
- Remote
- Hybrid
Work Type
- Freelance
- Varying Durations
Experience Level
- Director Level
Salary/Compensations
- USD $81,225.00 - USD $129,987.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
- Freelancer/temporary employee medical plan (eligibility criteria apply)
About the Company
- At Publicis Health, we believe keeping the world healthy is our most extraordinary social endeavor.
- As part of Publicis Groupe and built on the world’s foremost intelligence platform, we create sharper, more memorable, and valuable brands for better outcomes.
- Powered by more than 8,000 healthcare communications, data, and medical specialists, our global agency collective is at the heart of international health communications.
- We Make Health Happen.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.