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About the Role
This hands-on role involves working with GA4, dashboards, and cross-functional stakeholders to understand digital performance data, driving smarter decisions for membership growth and improved digital member experience.
Responsibilities
- Analysing digital performance data in GA4 and translating findings into clear, actionable insights for business teams.
- Building and maintaining dashboards and recurring reports for Ecommerce, Marketing, Product, and CRM stakeholders.
- Monitoring data quality and integrity, investigating anomalies, and resolving tracking issues.
- Collaborating with analytics agency on tracking requirements, platform improvements, and implementation.
- Supporting cross-functional teams with data to improve website conversion, member acquisition, and revenue.
- Helping to build a connected view of customer behaviour across the website and mobile app.
- Contributing ideas for more effective data collection, reporting, and usage as analytics capability grows.
Requirements
- Hands-on experience using Google Analytics 4 (GA4) for digital performance analysis is essential.
- Solid understanding of digital analytics concepts including events, conversions, attribution, and user journeys.
- Ability to work with data, spot trends, and communicate findings clearly to technical and non-technical colleagues.
- Strong attention to detail and a curious, investigative approach to data quality issues.
- Confidence managing multiple priorities and working at pace in a collaborative environment.
- Comfortable with Excel or Google Sheets for data analysis and manipulation.
Skills
- Google Analytics 4 (GA4)
- Dashboard creation
- Report building
- Data analysis
- Data interpretation
- Stakeholder communication
- Excel
- Google Sheets
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- Mid-level
About the Company
- The Gym Group is the UK's 2nd largest gym business by membership and 4th largest in Europe.
- The company hires people with passion, positivity, and enthusiasm.
- Actively invests in employees, offering flexibility and support for people to thrive.
Equal Opportunity
- At The Gym Group, we are committed to creating an inclusive environment where everyone feels welcome, valued, and able to be themselves.
- Actively encourage applications from people of all backgrounds, experiences, and identities.
- Believe a diverse team makes us stronger.