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About the Role
This role is for an analyst who wants their work to genuinely shape how a major UK business spends its marketing budget and grows its membership base. As Senior Commercial Marketing Analyst, you will sit at the heart of the Analytics team and partner directly with Marketing, CRM, Paid Media and Commercial stakeholders to turn data into decisions that matter. If you enjoy fast-paced environments, thrive on variety, and want to see your analysis directly influence strategy - this is the role for you.
Responsibilities
- Conduct deep dives into member and commercial data and present clear insights and recommendations to inform decisions across Commercial and Marketing teams.
- Partner with Web Analytics and Paid Media teams to understand and optimise channel mix, individual channel performance and paid media effectiveness.
- Build dashboards and reports that help stakeholders make better decisions.
- Support customer segmentation and targeting work by analysing behavioural and transactional data.
- Build strong relationships with stakeholders and communicate insight clearly to technical and non-technical audiences.
Requirements
- 4+ years’ experience in marketing, commercial or customer analytics.
- Strong SQL and Excel skills – ability to manipulate data and get to insights independently.
- Experience with data visualisation tools, ideally PowerBI.
- Experience analysing marketing performance across CRM and/or paid channels.
- Proven ability to turn data into meaningful business insight and commercial recommendations.
- Proven stakeholder management skills; able to work directly with business stakeholders at varying levels of seniority, challenge assumptions and translate business questions into clear analytical requirements.
- Meticulous attention to detail and a structured approach to problem-solving.
- A great communicator, able to share complex ideas simply.
- Comfortable working independently and collaboratively in a fast-paced, agile team.
- Permanent right to work in the UK, as sponsorship is not offered.
Skills
- SQL
- Excel
- Data visualisation tools
- PowerBI
- Marketing performance analysis
- CRM analysis
- Paid channel analysis
- Stakeholder management
- Communication
- Problem-solving
- Python
- R
- Analytical programming
- GA4
Location
- Hybrid - Clapham Junction
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
- 4+ years
About the Company
- The Gym Group is a successful business; by membership it's the 2nd largest gym business in the UK and the 4th largest in Europe.
- The company hires people with real passion, positivity and enthusiasm which motivates and inspires those around them.
- The company actively invests in its employees, ensuring people can thrive in its environment and make the most of the flexibility and support offered.
Equal Opportunity
- Actively encourage applications from a diverse demographic.
- Passionate about your culture and value alignment.