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About the Role
The Marketing Specialist is a key role in promoting and marketing TVH’s products, supporting diverse industries and geographies across the APAC region.
Responsibilities
- Develop and execute regional, country, and account-specific marketing programs.
- Create holistic marketing plans to support the region’s key priorities and revenue targets, and generate pipeline for sustained growth.
- Drive and own the end-to-end execution of marketing plans.
- Produce event and marketing campaigns and other relevant collateral by working closely with subject matter experts and internal stakeholders.
- Facilitate engagement with the sales team by acting as the conduit between marketing and sales.
- Collaborate with the regional marketing team and Global Marketing Excellence to deliver and execute plans.
- Track and measure the performance of marketing activities against goals and propose solutions.
- Manage and allocate the marketing budget.
Requirements
- Prior experience and knowledge in a similar role within a B2B environment.
- At least 2 years of hands-on experience in B2B marketing with a proven track record in using various channels to roll out campaigns.
- Proven collaborative skills: Can demonstrate alignment and collaboration with sales teams, as well as effective working relationships with various internal stakeholders.
- Excellent communication skills: Comfortable presenting projects and results to various stakeholders and able to communicate or visualise complex ideas.
- Attention to detail: Precise with accuracy, quality of work, documentation, and process.
- Project management: Highly organised and can juggle multiple projects in a dynamic, high-pressure environment without losing track of timelines.
Skills
- B2B marketing competencies
- Collaborative skills
- Communication skills
- Attention to detail
- Project management
Experience Level
- At least 2 years of hands-on experience in B2B marketing
Education Level
- Degree qualifications in Marketing / Business is highly desirable.