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About the Role
Qualys is seeking a Field Marketing Manager for the MEA region to plan and execute regional marketing activities that build pipeline and drive revenue. The role involves collaborating with sales teams to design and execute integrated marketing plans, with a strong focus on new business and account expansion.
Responsibilities
- Collaborate with Regional Sales Leaders to develop tailored marketing plans and campaigns.
- Create and execute targeted marketing programs including thought leadership initiatives, executive programs, tradeshows, industry associations, roundtables, partner conferences, and virtual events.
- Drive strategic Account Based Marketing (ABM) initiatives, including strategy, campaign development, rollout, and analysis.
- Engage with sales teams to coordinate, communicate, and amplify marketing campaigns and field programs.
- Build program assets, landing pages, registration forms, target lists, and manage pre- and post-event communications.
- Ensure event follow-up, list uploads, and lead tagging for ROI tracking.
- Monitor external event calendar postings and update necessary documentation, descriptions, purchase orders, and costs in Salesforce.
- Work with legal and procurement on contracts and purchase orders for regional activities.
Requirements
- Minimum 6-8 years of experience.
- Experience in B2B software and cybersecurity marketing is highly preferred.
- Experience working with channel partners is highly preferred.
- A team player with a willingness to learn and take ownership of tasks.
- Strong attention to detail and great communication skills.
- Ability to manage multiple projects/campaigns concurrently.
- Comfortable communicating in a range of environments from C-Level to practitioners.
- Experience in marketing reporting, dashboards, and KPIs.
- Ability to organize and present data clearly and concisely.
- Comfortable presenting conclusions and recommendations to stakeholders.
- Experience in attending sales calls and QBRs for the territories supported.
- Possess a positive approach and ability to work in a fast-paced, goal-oriented, high-growth sales environment.
- Willingness to travel.
Skills
- Microsoft Office
- Salesforce
- Account-Based Marketing (ABM)
- Marketing automation tools
- Digital marketing
- Marketing reporting
- Dashboards
- KPIs
- Arabic proficiency
- English proficiency
Location
- Dubai, UAE
Work Type
- Full-time
Experience Level
- 6-8 years
Education Level
- Bachelor's degree in marketing or communications
About the Company
- Qualys is a place where innovation and teamwork come together to support the most exciting missions in the world.