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About the Role
Develop and implement comprehensive digital marketing strategies aligned with company and project objectives. Plan, launch, manage, and optimize paid campaigns across various platforms to generate high-quality leads for real estate projects.
Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with company and project objectives.
- Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and other relevant platforms.
- Generate high-quality leads for residential and/or commercial real estate projects.
- Manage digital marketing campaigns for property launches, off-plan projects, events, exhibitions, and promotional campaigns.
- Monitor campaign performance, budgets, CPL, conversion rates, ROAS, and overall ROI.
- Work closely with the Sales, CRM, and Business Development teams to improve lead quality and conversion.
- Develop and manage social media strategies and content calendars across relevant platforms.
- Coordinate with creative agencies, designers, videographers, and other external partners.
- Manage landing pages, website content, lead-generation forms, and conversion optimization initiatives.
- Utilize Google Analytics, Google Tag Manager, Meta Business Suite/Ads Manager, CRM systems, and other marketing analytics tools to track performance.
- Prepare regular marketing performance reports and provide actionable recommendations.
- Conduct competitor, market, audience, and campaign analysis.
- Support SEO, SEM, email marketing, WhatsApp marketing, and other digital initiatives.
- Ensure consistent brand positioning and messaging across all digital channels.
- Stay updated on digital marketing trends, advertising platform developments, and UAE real estate market dynamics.
Requirements
- Proven experience working with a real estate developer is highly preferred.
- Strong hands-on experience in performance marketing and lead generation.
- Experience managing substantial digital advertising budgets and optimizing campaigns based on performance.
- Strong knowledge of Google Ads and Meta Ads; experience with TikTok, LinkedIn, and YouTube advertising is an advantage.
- Experience with CRM platforms and lead tracking/management.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Excellent communication, coordination, and project management skills.
- Strong understanding of the UAE/Dubai real estate market is preferred.
Skills
- Digital Marketing
- Performance Marketing
- Real Estate Marketing
- Lead Generation
- Google Ads
- Meta Ads
- Social Media Marketing
- SEO/SEM
- CRM
- Google Analytics
- Conversion Optimization
- Campaign Management
- Content Strategy
- Data Analytics
- ROI/ROAS Optimization
Experience Level
- 3–7+ years of digital marketing experience, depending on seniority.
Education Level
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
Salary/Compensations
- Competitive salary package
Benefits
- Opportunity to work with a growing real estate development company
- Exposure to high-value property projects and launches
- Professional growth and career development opportunities