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About the Role
We are looking for a Senior Content & Community Manager to lead Dabble's content, community, and sports culture presence in Australia. You will own the strategy and execution across social, live streaming, and our in-app community, transforming sporting moments into engaging content and experiences. This role involves shaping high-energy live streams, building a strong social presence, and playing a key part in how fans experience Dabble.
Responsibilities
- Own and execute Dabble’s Australian social media strategy, focusing on building reach, engagement, and FOMO.
- Develop and evolve the social content playbook, ensuring a distinctive and consistent brand voice.
- Lead the Content & Community team, setting high standards for creativity and execution.
- Act as a key on-camera face of Dabble’s social and community content across various platforms.
- Collaborate with the Head of Video to ensure content and live stream output meets global quality standards.
- Build strategies to grow and engage Dabble’s in-app community, increasing engagement and retention.
- Shape live-streaming content strategy and develop entertaining experiences for sports fans.
- Generate new content ideas across organic, paid, and in-app channels, tapping into sporting moments and trends.
- Partner with the Creative Director to bring Australian brand strategy and campaigns to life.
- Work with the Digital team to develop content for paid social and use performance data for improvement.
- Utilize customer, content, and channel data to understand performance and drive improvements.
- Find creative ways for Dabble to stand out within a highly regulated advertising environment.
Requirements
- Proven experience leading and developing a multidisciplinary content, social, or community team.
- Strong experience developing and executing social media strategies across multiple platforms.
- Track record of translating broader brand and campaign strategies into engaging content.
- Strong knowledge of sport, racing, and the sports betting landscape.
- Genuine understanding of digital culture, social trends, and what resonates with sports fans.
- Hands-on experience with social platforms, analytics, and performance reporting.
- Experience with high-quality audio and video capture and polished content production.
- Strong hands-on experience with video editing software (e.g., Adobe Premiere Pro, After Effects, DaVinci Resolve).
- Ability to balance strategic thinking with hands-on execution.
- Strong judgment and understanding of operating within a regulated advertising environment.
- Confidence working across different stakeholders, teams, and priorities in a fast-moving environment.
- A creative, curious, and proactive mindset with high standards for content quality.
- A team player with a willingness to share and learn from others.
- Collaborative working style, preferring openness for problem-solving and ideation.
- Ability to use freedom of autonomy to its potential and contribute to the community.
- Respect for peers and encouragement to think differently and raise the bar.
- Empowerment to 'own their work' and 'talk their book'.
- Prioritization of self-care and well-being, including taking breaks and setting boundaries.
- Comfort in discussing well-being and accessing resources when necessary.
Skills
- Content Strategy
- Community Management
- Social Media Strategy
- Live Streaming
- Content Production
- Social Engagement
- Community Interaction
- Brand Voice Development
- On-Camera Presentation
- Video Production
- Content Ideation
- Paid Social Content
- Performance Data Analysis
- Digital Culture Understanding
- Social Trends Analysis
- Sports Culture Knowledge
- Video Editing Software (Adobe Premiere Pro, After Effects, DaVinci Resolve)
- Strategic Thinking
- Stakeholder Management
- Collaboration
- Communication
Location
- Sydney, Australia
Work Type
- Hybrid
- Remote-friendly
Experience Level
- Senior
Salary/Compensations
- $130,000 - $140,000 + Super + Benefits
Benefits
- Five weeks of paid annual leave
- Paid parental leave
- Sponsored flights to network offices for staff and immediate family
- Flexibility with working hours
- Sponsorship of access to the Sonder app for employees and families (24/7 support)
- Up to 10% annual cash bonus based on company performance
- Dabble Day Dividend (share of daily revenue on company birthday)
About the Company
- Dabble operates a sportsbook licensed by the Northern Territory Wagering Commission (NTWC) in Australia since 2021.
- The company aims to deliver extraordinary experiences with an immersive social betting platform.
- Global operations include a Daily Fantasy Sports app in the US (launched 2023) and an iGaming launch in the UK (2026).
- Dabble fosters a culture of flexibility, collaboration, and idea sharing, guided by core values: Fun, Celebratory, Community, Evolutionary, and Focus.
- The company encourages a healthy work-life balance and prioritizes employee well-being.