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About the Role
As the first marketing hire, you will be responsible for taking Gryps' story from the founders and sales conversations to the market, and building the channels that attract the right buyers. This is a build-from-zero role where you will own the narrative, collateral, events, and channels that generate pipeline.
Responsibilities
- Own how Gryps is explained, including positioning, messaging, and the story for target buyers.
- Own pipeline generation by building a mix of events, campaigns, content, and channel experiments.
- Run conferences and industry events end-to-end, managing attendance, budget, booth, speaking slots, and outreach.
- Host gatherings in New York for owners and capital program leaders.
- Build the content and collateral library from scratch, including case studies, customer stories, and industry reports.
- Run LinkedIn and organic channels as a credibility engine, leveraging customer proof and industry data.
- Build co-marketing initiatives with customer platforms to generate joint content, events, and referred pipeline.
Requirements
- 4 to 7 years in B2B marketing or growth, with experience at an early-stage company performing hands-on work.
- Proven track record of generating pipeline into enterprise or institutional buyers with long sales cycles and large ACVs.
- Experience owning conferences and events independently, from logistics to follow-up, with demonstrable pipeline generation.
- Ability to market a technically deep product to a non-technical, traditional buyer.
- Proficiency in writing to produce collateral independently.
- Comfort being the sole marketer, capable of scoping, prioritizing, and shipping without a team.
- Experience utilizing AI systems to support work delivery.
- Based in NYC and comfortable with regular travel.
Skills
- B2B Marketing
- Growth Marketing
- Pipeline Generation
- Content Creation
- Event Management
- Social Media Marketing (LinkedIn, Organic)
- Co-marketing
- AI Systems Utilization
- Technical Product Marketing
- Collateral Development
Location
- New York, NY
Work Type
- Office 3 Days
- Regular Travel
Experience Level
- Early Stage Company Experience
- Enterprise/Institutional Buyer Focus
Salary/Compensations
- $120,000-$160,000
Benefits
- Equity
About the Company
- Gryps is a NYC-based, VC-backed startup revolutionizing the $10T construction industry with its Robotic Process Automation and AI platform.
- The platform ingests, understands, and augments construction data, automating workflows for actionable insights.
- Gryps fosters a culture of innovation with a diverse team of engineers and industry experts.
- The company has an ambitious product roadmap and fresh funding to fuel growth.